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	<title>Lisa Atmadjian - wbsdigital</title>
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		<title>Navigating Diversity</title>
		<link>https://wbsdigital.co.uk/2024/01/03/blog-post-2/</link>
		
		<dc:creator><![CDATA[Lisa Atmadjian]]></dc:creator>
		<pubDate>Wed, 03 Jan 2024 19:56:52 +0000</pubDate>
				<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">https://wbsdigital.co.uk/?p=6836</guid>

					<description><![CDATA[<p>A Four-Year Journey in the Heart of London and at the University of Westminster Four years ago, I embarked on a life-altering adventure, leaving the familiar landscapes of my homeland, Los Angeles, to make London my new home. Little did I know that this bustling city, often hailed as one of the most diverse cities [&#8230;]</p>
<p>The post <a href="https://wbsdigital.co.uk/2024/01/03/blog-post-2/">Navigating Diversity</a> first appeared on <a href="https://wbsdigital.co.uk">wbsdigital</a>.</p>]]></description>
										<content:encoded><![CDATA[<p></p>



<h2 class="has-text-align-center"><em>A Four-Year Journey in the Heart of London and at the University of Westminster</em><br></h2>



<p></p>



<p>Four years ago, I embarked on a life-altering adventure, leaving the familiar landscapes of my homeland, Los Angeles, to make London my new home. Little did I know that this bustling city, often hailed as one of the most diverse cities globally, would not only become the backdrop to my daily life but also open doors to a rich cultural experience. Among the many facets of this journey, my enrollment at the University of Westminster stands out as a remarkable chapter. In this blog, we&#8217;ll delve into the vibrant tapestry of diversity that defines both the university and the city, exploring the interconnected threads that weave together my experiences in London.</p>



<p></p>



<div class="wp-block-image"><figure class="aligncenter size-full is-resized"><img src="https://wbsdigital.co.uk/wp-content/uploads/2024/01/Screen-Shot-2024-01-04-at-10.41.31-PM.jpg" alt="" class="wp-image-7047" width="471" height="316" srcset="https://wbsdigital.co.uk/wp-content/uploads/2024/01/Screen-Shot-2024-01-04-at-10.41.31-PM.jpg 426w, https://wbsdigital.co.uk/wp-content/uploads/2024/01/Screen-Shot-2024-01-04-at-10.41.31-PM-300x201.jpg 300w" sizes="(max-width: 471px) 100vw, 471px" /></figure></div>



<p></p>



<h3 class="has-text-align-center">London&#8217;s Global Melting Pot</h3>



<p></p>



<p>London, with its iconic landmarks, historical significance, and cosmopolitan atmosphere, has long been a melting pot of cultures. From the historic streets of <a href="https://www.coventgarden.com/the-history-of-covent-garden/#:~:text=Overall%2C%20Covent%20Garden's%20long%20and,and%20a%20current%20tourist%20destination." target="_blank" rel="noopener" title="Covent Garden">Covent Garden</a> to the contemporary vibrancy of <a href="https://ayanaproperties.com/shoreditch-london-guide/" target="_blank" rel="noopener" title="Shoreditch">Shoreditch</a>, every neighborhood contributes to the kaleidoscope of diversity that characterizes the city (Covent Garden London, 2023) (Ayana Properties, 2023). The richness of London lies not just in its architectural marvels but in the harmonious coexistence of people from various backgrounds, creating a cultural symphony that resonates through the streets. <a href="https://trustforlondon.org.uk/news/census-2021-deep-dive-ethnicity-and-deprivation-in-london/#:~:text=The%20census%20showed%20us%20that,make%2Dup%20than%20ever%20before." target="_blank" rel="noopener" title="Recent census data">Recent census data</a> further emphasizes this diversity, revealing that London continues to be the most ethnically diverse region in the UK (Brazzill, 2023). In total, 287 ethnic groups and nationalities are represented in the census, providing us with a more accurate picture of the capital’s ethnic make-up than ever before (Brazzill, 2023). This statistical richness adds depth to the vibrant cultural tapestry woven into the fabric of the city.</p>



<figure class="wp-block-gallery has-nested-images columns-default is-cropped">
<figure class="wp-block-image size-large"><img loading="lazy" width="797" height="590" data-id="7044"  src="https://wbsdigital.co.uk/wp-content/uploads/2024/01/Screen-Shot-2024-01-04-at-10.25.46-PM.jpg" alt="" class="wp-image-7044" srcset="https://wbsdigital.co.uk/wp-content/uploads/2024/01/Screen-Shot-2024-01-04-at-10.25.46-PM.jpg 797w, https://wbsdigital.co.uk/wp-content/uploads/2024/01/Screen-Shot-2024-01-04-at-10.25.46-PM-480x355.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 797px, 100vw" /><figcaption>Historic Covent Garden</figcaption></figure>



<figure class="wp-block-image size-large"><img loading="lazy" width="959" height="562" data-id="7043"  src="https://wbsdigital.co.uk/wp-content/uploads/2024/01/Screen-Shot-2024-01-04-at-10.31.50-PM.jpg" alt="" class="wp-image-7043" srcset="https://wbsdigital.co.uk/wp-content/uploads/2024/01/Screen-Shot-2024-01-04-at-10.31.50-PM.jpg 959w, https://wbsdigital.co.uk/wp-content/uploads/2024/01/Screen-Shot-2024-01-04-at-10.31.50-PM-480x281.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 959px, 100vw" /><figcaption>Vibrant Shoreditch</figcaption></figure>
</figure>



<p></p>



<h3 class="has-text-align-center">University of Westminster: A Microcosm of Global Diversity</h3>



<p></p>



<p>At the heart of this cultural tapestry is the University of Westminster, an institution that mirrors the diversity of the city it calls home. In both the student body and staff, the university embraces a multitude of backgrounds, perspectives, and experiences, shaping its identity beyond a mere demographic statistic. This multicultural essence plays an integral role in shaping the academic and social landscape of the university. Notably, the <a href="https://www.westminster.ac.uk/about-us/our-university/global-westminster/global-community" target="_blank" rel="noopener" title="University of Westminster has achieved significant recognition">University of Westminster has achieved significant recognition</a>, rising to 28th in the 2018 Times Higher Education’s Young University league table, and securing the third position in the UK for International Outlook (University of Westminster, 2023). This upward trajectory in rankings reflects the institution&#8217;s commitment to global diversity and academic excellence.</p>



<p>The university&#8217;s success extends beyond national standings, with impressive performances in various international comparisons. Westminster has climbed 27 places to secure the 81st position in the 2018 <a href="https://www.theguardian.com/education/ng-interactive/2018/may/29/university-league-tables-2019" target="_blank" rel="noopener" title="Guardian University League Table">Guardian University League Table</a>, risen 13 places in the 2019 <a href="https://www.thecompleteuniversityguide.co.uk/league-tables/rankings" target="_blank" rel="noopener" title="Complete University Guide">Complete University Guide</a> to reach 82nd place, and achieved the 14th position in the<a href="https://www.thecompleteuniversityguide.co.uk/league-tables/rankings" target="_blank" rel="noopener" title=" Times Higher Education’s International Student Table"> Times Higher Education’s International Student Table</a> (Davey, 2019) (Complete University Guide, 2024) (University of Westminster, 2023). Furthermore, Westminster is recognized as the most internationally diverse university in the UK, US, Australia, and New Zealand, according to the <a href="https://www.hotcoursesabroad.com/study-abroad-info/latest-news/press-release-introducing-the-hotcourses-diversity-index-hdi/" target="_blank" rel="noopener" title="Hotcourses Diversity Index">Hotcourses Diversity Index</a> (Duncan, 2016) (University of Westminster, 2023). This index allows a comparison of international diversity levels across university campuses in these countries, reaffirming Westminster&#8217;s global standing in fostering a diverse and inclusive academic community.</p>



<p></p>



<div class="wp-block-image"><figure class="aligncenter size-full is-resized"><img loading="lazy" src="https://wbsdigital.co.uk/wp-content/uploads/2024/01/Screen-Shot-2024-01-04-at-11.26.24-PM.png" alt="" class="wp-image-7053" width="377" height="294" srcset="https://wbsdigital.co.uk/wp-content/uploads/2024/01/Screen-Shot-2024-01-04-at-11.26.24-PM.png 456w, https://wbsdigital.co.uk/wp-content/uploads/2024/01/Screen-Shot-2024-01-04-at-11.26.24-PM-300x234.png 300w" sizes="(max-width: 377px) 100vw, 377px" /></figure></div>



<p></p>



<h3 class="has-text-align-center">University of Westminster: Diverse Student &amp; Staff Body </h3>



<p><br>The University of Westminster prides itself on a student body that mirrors the global panorama (University of Westminster, 2023). Drawing students from every corner of the world, the university cultivates a dynamic and inclusive academic environment. Beyond being mere classmates, my fellow students serve as ambassadors of their diverse cultures, infusing classrooms and communal spaces with a rich tapestry of traditions and perspectives. This exposure to such a varied group has significantly broadened my worldview and enriched my educational experience. With an extensive <a href="https://www.westminster.ac.uk/about-us/our-university/global-westminster/global-community" target="_blank" rel="noopener" title="student body">student body</a> of nearly 20,000 individuals representing 165 countries, the University of Westminster is committed to fostering global engagement in its various forms (University of Westminster, 2023).</p>



<p></p>



<p>The University of Westminster&#8217;s dedication to diversity goes beyond the student body and extends to its committed staff. Professors, administrators, and support personnel embody a spectrum of cultural backgrounds, creating an environment where diverse voices are not just acknowledged but actively celebrated. This inclusivity in staffing plays a crucial role in fostering a holistic learning experience, as each member of the university community brings a unique perspective to the table. The university&#8217;s <a href="https://www.westminster.ac.uk/about-us/our-university/global-westminster/global-community" target="_blank" rel="noopener" title="teaching and research staff">teaching and research staff</a>, originating from more than 80 countries, significantly contribute to the international and culturally diverse community that Westminster proudly represents (University of Westminster, 2023).</p>



<p></p>



<figure class="wp-block-gallery has-nested-images columns-default is-cropped">
<figure class="wp-block-image size-large"><img loading="lazy" width="443" height="294" data-id="7060"  src="https://wbsdigital.co.uk/wp-content/uploads/2024/01/Screen-Shot-2024-01-04-at-11.34.30-PM.png" alt="" class="wp-image-7060" srcset="https://wbsdigital.co.uk/wp-content/uploads/2024/01/Screen-Shot-2024-01-04-at-11.34.30-PM.png 443w, https://wbsdigital.co.uk/wp-content/uploads/2024/01/Screen-Shot-2024-01-04-at-11.34.30-PM-300x199.png 300w" sizes="(max-width: 443px) 100vw, 443px" /></figure>



<figure class="wp-block-image size-large"><img loading="lazy" width="445" height="300" data-id="7059"  src="https://wbsdigital.co.uk/wp-content/uploads/2024/01/Screen-Shot-2024-01-04-at-11.34.11-PM.png" alt="" class="wp-image-7059" srcset="https://wbsdigital.co.uk/wp-content/uploads/2024/01/Screen-Shot-2024-01-04-at-11.34.11-PM.png 445w, https://wbsdigital.co.uk/wp-content/uploads/2024/01/Screen-Shot-2024-01-04-at-11.34.11-PM-300x202.png 300w" sizes="(max-width: 445px) 100vw, 445px" /></figure>
</figure>



<p></p>



<h3 class="has-text-align-center">The Interconnected Diversity: University and City</h3>



<p></p>



<p>The diversity within the University of Westminster serves as a microcosm of London&#8217;s broader cultural fabric. The academic institution and the city are interwoven in their celebration of differences, creating an atmosphere where individuals from various backgrounds converge, collaborate, and learn from one another. The global character of the university contributes to the cosmopolitan nature of London, making the city a true reflection of the world within its borders.</p>



<p></p>



<h4 class="has-text-align-center"><em>Case Study:</em> <em>Let&#8217;s Talk </em>&#8211; <em>Why is Diversity Important</em>?</h4>



<p><br>According to research carried out by <a href="https://www.purdueglobal.edu/blog/student-life/why-diversity-in-colleges-universities-matters/#:~:text=According%20to%20Shorelight%2C%20diversity%20in,prepared%20for%20different%20career%20opportunities." target="_blank" rel="noopener" title="Purdue Global">Purdue Global</a>, diversity in colleges and universities plays a pivotal role in shaping students&#8217; futures. The university environment serves as a crucial preparation ground, enabling students to effectively collaborate with and potentially recruit and hire individuals from diverse backgrounds in their professional lives (Purdue Global, 2023). The study highlights the positive correlation between workplace diversity and better business outcomes, aligning with <a href="https://www.mckinsey.com/featured-insights/diversity-and-inclusion/diversity-wins-how-inclusion-matters" target="_blank" rel="noopener" title="McKinsey &amp; Company's">McKinsey &amp; Company&#8217;s</a> findings (Mckinsey &amp; Company, 2023). With a significant increase in nonwhite student attendance since 1976, colleges and universities are becoming more diverse, fostering an inclusive atmosphere (Purdue Global, 2023). Purdue Global emphasizes that diversity encompasses various aspects, including age, cultural background, gender, and more, contributing to a rich tapestry of experiences (2023). Exposure to this diversity enhances the learning process, promoting innovation, improved interpersonal skills, and expanded worldviews. Despite potential challenges, supporting diversity in higher education remains crucial for creating an inclusive and innovative learning environment, where groundbreaking ideas can emerge.</p>



<p></p>



<div class="wp-block-image"><figure class="aligncenter size-full"><img loading="lazy" width="414" height="278" src="https://wbsdigital.co.uk/wp-content/uploads/2024/01/Screen-Shot-2024-01-05-at-11.08.22-PM.png" alt="" class="wp-image-7161" srcset="https://wbsdigital.co.uk/wp-content/uploads/2024/01/Screen-Shot-2024-01-05-at-11.08.22-PM.png 414w, https://wbsdigital.co.uk/wp-content/uploads/2024/01/Screen-Shot-2024-01-05-at-11.08.22-PM-300x201.png 300w" sizes="(max-width: 414px) 100vw, 414px" /></figure></div>



<p></p>



<p>My transformative experience at the University of Westminster exemplifies the profound impact of embracing diversity. As an American of Middle Eastern descent and an international student, the university offered me a supportive and inclusive environment, helping me navigate the challenges of adapting to a new culture. During my four-year stay in central London, the heart of cultural diversity, the University of Westminster served as the epicenter of my celebration of diversity. The university&#8217;s dedication to nurturing a global community mirrors the city&#8217;s character, showcasing the influential role of inclusivity in shaping educational experiences. Reflecting on the interconnected diversity of both the university and the city, I recognize London&#8217;s strength lies in its embrace of differences, creating a harmonious symphony resonating with the heartbeat of humanity. My experiences at the University of Westminster not only provided me with an education but immersed me in a global community that values and thrives on the richness derived from uniting various cultures.</p>



<p></p>



<h2>References </h2>



<p></p>



<p>Ayana Properties (2023). Exploring the Vibrant and Trendy Shoreditch in London. <em>Ayana Properties. </em>Available from <a href="https://ayanaproperties.com/shoreditch-london-guide/" target="_blank" rel="noopener" title="">https://ayanaproperties.com/shoreditch-london-guide/</a> [Accessed 4 January 2024]. </p>



<p>Brazzill, M. (2023). Census 2021 deep dive: ethnicity and deprivation in London.<em> Trust for London</em>. Available from <a href="https://trustforlondon.org.uk/news/census-2021-deep-dive-ethnicity-and-deprivation-in-london/#:~:text=The%20census%20showed%20us%20that,make%2Dup%20than%20ever%20before" target="_blank" rel="noopener" title="">https://trustforlondon.org.uk/news/census-2021-deep-dive-ethnicity-and-deprivation-in-london/#:~:text=The%20census%20showed%20us%20that,make%2Dup%20than%20ever%20before</a><a href="text=The%20census%20showed%20us%20that,make%2Dup%20than%20ever%20before" target="_blank" rel="noopener" title=""> </a>[Accessed 4 January 2023]. </p>



<p>Complete University Guide (2024). University League Tables 2024. <em>The Complete University Guide</em>. Available from <a href="https://www.thecompleteuniversityguide.co.uk/league-tables/rankings" target="_blank" rel="noopener" title="">https://www.thecompleteuniversityguide.co.uk/league-tables/rankings</a> [Accessed 4 January 2024]. </p>



<p>Covent Garden London (2023). THE HISTORY OF COVENT GARDEN. <em>Covent Garden London.</em> Available from <a href="https://www.coventgarden.com/the-history-of-covent-garden/#:~:text=Overall%2C%20Covent%20Garden's%20long%20and,and%20a%20current%20tourist%20destination" target="_blank" rel="noopener" title="">https://www.coventgarden.com/the-history-of-covent-garden/#:~:text=Overall%2C%20Covent%20Garden&#8217;s%20long%20and,and%20a%20current%20tourist%20destination </a>[Accessed 4 January 2024].</p>



<p>Davey, O. (2019). University league tables 2019.<em> The Guardian</em>. Available from <a href="https://www.theguardian.com/education/ng-interactive/2018/may/29/university-league-tables-2019" target="_blank" rel="noopener" title="">https://www.theguardian.com/education/ng-interactive/2018/may/29/university-league-tables-2019</a> [Accessed 4 January 2024]. </p>



<p>Duncan, K. (2016). Press release: introducing the Hotcourses Diversity Index (HDI). <em>Hot Courses Abroad</em>. Available from <a href="https://www.hotcoursesabroad.com/study-abroad-info/latest-news/press-release-introducing-the-hotcourses-diversity-index-hdi/" target="_blank" rel="noopener" title="">https://www.hotcoursesabroad.com/study-abroad-info/latest-news/press-release-introducing-the-hotcourses-diversity-index-hdi/</a> [Accessed 4 January 2024]. </p>



<p>Mckinsey &amp; Company (2023). Diversity wins: How inclusion matters. <em>Mckinsey &amp; Company</em>. Available from <a href="https://www.mckinsey.com/featured-insights/diversity-and-inclusion/diversity-wins-how-inclusion-matters" target="_blank" rel="noopener" title="">https://www.mckinsey.com/featured-insights/diversity-and-inclusion/diversity-wins-how-inclusion-matters</a> [Accessed 4 January 2024]. </p>



<p>Purdue Global (2023). Why Diversity in Colleges &amp; Universities Matters. <em>Purdue Global</em>. Available from <a href="https://www.purdueglobal.edu/blog/student-life/why-diversity-in-colleges-universities-matters/#:~:text=According%20to%20Shorelight%2C%20diversity%20in,prepared%20for%20different%20career%20opportunities" target="_blank" rel="noopener" title="">https://www.purdueglobal.edu/blog/student-life/why-diversity-in-colleges-universities-matters/#:~:text=According%20to%20Shorelight%2C%20diversity%20in,prepared%20for%20different%20career%20opportunities</a> [Accessed 4 January 2024]. </p>



<p>University of Westminster (2023). Global community. <em>University of Westminster.</em> Available from <a href="https://www.westminster.ac.uk/about-us/our-university/global-westminster/global-community" target="_blank" rel="noopener" title="">https://www.westminster.ac.uk/about-us/our-university/global-westminster/global-community</a> [Accessed 4 January 2024]. </p><p>The post <a href="https://wbsdigital.co.uk/2024/01/03/blog-post-2/">Navigating Diversity</a> first appeared on <a href="https://wbsdigital.co.uk">wbsdigital</a>.</p>]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Fast Fashion Frenzy</title>
		<link>https://wbsdigital.co.uk/2024/01/02/6738/</link>
		
		<dc:creator><![CDATA[Lisa Atmadjian]]></dc:creator>
		<pubDate>Tue, 02 Jan 2024 06:22:36 +0000</pubDate>
				<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">https://wbsdigital.co.uk/?p=6738</guid>

					<description><![CDATA[<p>University Students Caught in the Discount Dilemma Entering the lively world of university life at the University of Westminster, where lectures seamlessly transition into all-night cram sessions, I found myself at the crossroads of academic pursuits and the desire for a wardrobe that effortlessly keeps pace with the latest fashion trends. In this whirlwind of [&#8230;]</p>
<p>The post <a href="https://wbsdigital.co.uk/2024/01/02/6738/">Fast Fashion Frenzy</a> first appeared on <a href="https://wbsdigital.co.uk">wbsdigital</a>.</p>]]></description>
										<content:encoded><![CDATA[<h2 class="has-text-align-center"><em><strong>University Students Caught in the Discount Dilemma</strong></em></h2>



<p></p>



<p class="has-text-align-left">Entering the lively world of university life at the University of Westminster, where lectures seamlessly transition into all-night cram sessions, I found myself at the crossroads of academic pursuits and the desire for a wardrobe that effortlessly keeps pace with the latest fashion trends. In this whirlwind of academic endeavors, the temptation of quick and affordable fashion, facilitated by platforms like Student Beans and UNiDAYS, calls out like a style guide in the midst of coursework. However, beyond the facade of discounted prices and fashionable purchases lies a multifaceted story that deserves a closer look – a narrative of environmental impact, ethical questions, and the balancing act between affordability and sustainability.</p>



<p></p>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img loading="lazy" src="https://wbsdigital.co.uk/wp-content/uploads/2023/12/as-edited.jpg" alt="" class="wp-image-6747" width="587" height="391"/></figure></div>



<p></p>



<h3 class="has-text-align-center">The Temptation of Discounts</h3>



<p></p>



<p>As a student navigating the vibrant landscape of the University of Westminster, the allure of discounted fashion through platforms like Student Beans and UNiDAYS resonated deeply with me. These digital lifelines promised exclusive discounts on major fast fashion brands such as <a href="https://uclawreview.org/2022/06/22/detrimental-impact-of-the-fast-fashion-industry/" target="_blank" rel="noopener" title="">Zara, H&amp;M, and Shein</a> – a symbol of hope amid the sea of budget constraints and meager student wallets (Harris, 2022). Suddenly, those coveted runway replicas seemed within financial reach. The temptation is real, but what exactly were we signing up for when we clicked &#8216;add to cart&#8217;?</p>



<p>Fast fashion, epitomized by brands like Zara, H&amp;M, and Shein, has permeated the university fashion scene with its promise of trendy, budget-friendly pieces. These brands capitalize on the need for students to stay on trend without burning through their limited budgets. Zara’s rapid replication of runway styles, H&amp;M&#8217;s chic yet affordable collections, and Shein&#8217;s vast inventory of pocket-friendly fashion items have made them staples in the closets of many university students. The allure of these brands, coupled with discounts offered by platforms like Student Beans and UNiDAYS, creates a perfect storm for impulsive online shopping sprees.</p>



<p></p>



<figure class="wp-block-gallery has-nested-images columns-default is-cropped">
<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="683" data-id="6755"  src="https://wbsdigital.co.uk/wp-content/uploads/2023/12/zara-1-1024x683.jpg" alt="" class="wp-image-6755" srcset="https://wbsdigital.co.uk/wp-content/uploads/2023/12/zara-1-980x653.jpg 980w, https://wbsdigital.co.uk/wp-content/uploads/2023/12/zara-1-480x320.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw" /></figure>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="652" data-id="6754"  src="https://wbsdigital.co.uk/wp-content/uploads/2023/12/hm-1024x652.jpg" alt="" class="wp-image-6754" srcset="https://wbsdigital.co.uk/wp-content/uploads/2023/12/hm-980x624.jpg 980w, https://wbsdigital.co.uk/wp-content/uploads/2023/12/hm-480x306.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw" /></figure>



<figure class="wp-block-image size-large"><img loading="lazy" width="550" height="352" data-id="6753"  src="https://wbsdigital.co.uk/wp-content/uploads/2023/12/Screen-Shot-2023-12-31-at-10.49.23-AM.jpg" alt="" class="wp-image-6753" srcset="https://wbsdigital.co.uk/wp-content/uploads/2023/12/Screen-Shot-2023-12-31-at-10.49.23-AM.jpg 550w, https://wbsdigital.co.uk/wp-content/uploads/2023/12/Screen-Shot-2023-12-31-at-10.49.23-AM-480x307.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 550px, 100vw" /></figure>
</figure>



<p></p>



<h3 class="has-text-align-center">Hidden Costs of Student Discounts</h3>



<p></p>



<p>As my virtual shopping cart filled with discounted merchandise from Zara, H&amp;M, and Shein, it was time to unveil the not-so-chic reality. Those tempting discounts veiled a less glamorous truth – the environmental and ethical costs of fast fashion. The cheap prices don&#8217;t account for the <a href="https://goodonyou.eco/what-is-fast-fashion/" target="_blank" rel="noopener" title="toll on the planet and the human hands">toll on the planet and the human hands</a> that bring these fashionable pieces to life (Rauturier, 2023). We, lured by the idea of a chic yet pocket-friendly wardrobe from these brands, might not be fully aware of the impact of our seemingly harmless purchases.</p>



<p>The rapid turnover of styles demanded by fast fashion creates a cycle of <a href="https://www.researchgate.net/profile/Raluca-Ciornea/publication/350093345_Is_the_Transition_to_Bioeconomy_a_Sustainable_Solution_in_Fast-fashion_Industry_Considering_the_Overconsumption_-Premises_for_Future_Research/links/6050a758299bf1736748e972/Is-the-Transition-to-Bioeconomy-a-Sustainable-Solution-in-Fast-fashion-Industry-Considering-the-Overconsumption-Premises-for-Future-Research.pdf?_sg%5B0%5D=started_experiment_milestone&amp;origin=journalDetail&amp;_rtd=e30%3D" target="_blank" rel="noopener" title="overconsumption">overconsumption</a>, leading to increased production, resource depletion, and excessive waste (Ciornea, 2020). Zara, H&amp;M, and Shein, while seemingly making fashion accessible, contribute to the rising tide of <a href="https://soar.suny.edu/bitstream/handle/20.500.12648/8326/Shaw_Honors.pdf?sequence=1&amp;isAllowed=y#:~:text=Fast%20fashion%20is%20contributing%20to%20the%20overaccumulation%20and%20mass%20amount,this%20industry%20never%20goes%20away." target="_blank" rel="noopener" title="textile waste">textile waste</a> that is damaging our environment (Shaw, 2022). The environmental toll of these brands extends beyond the glittering facade of discounts, and students, with their growing awareness of climate issues, are beginning to grapple with the ethical implications of their fashion choices.</p>



<p></p>



<h4 class="has-text-align-center"><em>Fast Fashion Key Statistics</em></h4>



<p class="has-text-align-center"><em><strong><a href="https://earth.org/statistics-about-fast-fashion-waste/" target="_blank" rel="noopener" title="20%">20%</a></strong> global water waste</em> <em>(Igini, 2023)</em></p>



<p class="has-text-align-center"><em><strong><a href="https://earth.org/statistics-about-fast-fashion-waste/" target="_blank" rel="noopener" title="10%">10%</a> </strong>of world&#8217;s carbon emission (Igini, 2023)</em></p>



<p class="has-text-align-center"><em>Only<strong> <a href="https://earth.org/statistics-about-fast-fashion-waste/" target="_blank" rel="noopener" title="12%">12%</a></strong> of clothing material globally recycled (Igini, 2023)</em></p>



<p class="has-text-align-center"><em><strong><a href="https://earth.org/statistics-about-fast-fashion-waste/" target="_blank" rel="noopener" title="92%">92%</a> </strong>million tons of textile waste produced annually</em> <em>(Igini, 2023)</em></p>



<p class="has-text-align-center"></p>



<p></p>



<figure class="wp-block-gallery has-nested-images columns-default is-cropped">
<figure class="wp-block-image size-large"><img loading="lazy" width="664" height="513" data-id="6768"  src="https://wbsdigital.co.uk/wp-content/uploads/2023/12/rio-lecatompessy-cfDURuQKABk-unsplash-2-edited.jpg" alt="" class="wp-image-6768" srcset="https://wbsdigital.co.uk/wp-content/uploads/2023/12/rio-lecatompessy-cfDURuQKABk-unsplash-2-edited.jpg 664w, https://wbsdigital.co.uk/wp-content/uploads/2023/12/rio-lecatompessy-cfDURuQKABk-unsplash-2-edited-480x371.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 664px, 100vw" /><figcaption>Manual Labor </figcaption></figure>



<figure class="wp-block-image size-large"><img loading="lazy" width="413" height="278" data-id="6765"  src="https://wbsdigital.co.uk/wp-content/uploads/2023/12/Screen-Shot-2023-12-31-at-12.44.59-PM-1.jpg" alt="" class="wp-image-6765" srcset="https://wbsdigital.co.uk/wp-content/uploads/2023/12/Screen-Shot-2023-12-31-at-12.44.59-PM-1.jpg 413w, https://wbsdigital.co.uk/wp-content/uploads/2023/12/Screen-Shot-2023-12-31-at-12.44.59-PM-1-300x202.jpg 300w" sizes="(max-width: 413px) 100vw, 413px" /><figcaption>Overconsumption</figcaption></figure>



<figure class="wp-block-image size-large"><img loading="lazy" width="398" height="305" data-id="6767"  src="https://wbsdigital.co.uk/wp-content/uploads/2023/12/Screen-Shot-2023-12-31-at-12.46.42-PM.jpg" alt="" class="wp-image-6767" srcset="https://wbsdigital.co.uk/wp-content/uploads/2023/12/Screen-Shot-2023-12-31-at-12.46.42-PM.jpg 398w, https://wbsdigital.co.uk/wp-content/uploads/2023/12/Screen-Shot-2023-12-31-at-12.46.42-PM-300x230.jpg 300w" sizes="(max-width: 398px) 100vw, 398px" /><figcaption>Textile Waste</figcaption></figure>
</figure>



<p></p>



<h4 class="has-text-align-center"><em>Case Study: The Fast Fashion Industry &amp; Shein</em></h4>



<p></p>



<p>This <a href="https://www.tacoma.uw.edu/sites/default/files/2022-02/MICCSR_2022_Team_D2_Presentation.pdf" target="_blank" rel="noopener" title="case study">case study</a> provides a detailed examination of the fast fashion industry, with a specific emphasis on Shein. The analysis delves into the environmental, social, and ethical challenges prevalent in the fast fashion sector. Fast fashion is outlined as a phenomenon characterized by swift replication of trends, shortened manufacturing cycles (typically 2-3 weeks), just-in-time logistics, and a constant turnover of clothing styles (Tacoma UW, 2022). Shein is identified as a major player in this industry.</p>



<p>The study critically assesses Shein&#8217;s commitment to sustainability, highlighting concerns related to limited control over products, low transparency, and a disregard for workers&#8217; rights. Shein&#8217;s subpar performance on the Fashion Transparency Index, particularly in categories like policy and commitments, governance, traceability, know-show-fix, and spotlight issues, raises doubts about its dedication to social and environmental policies (Tacoma UW, 2022).</p>



<p>As a result of these concerns, the case recommends a cautious approach against investing in and purchasing from Shein and the broader fast fashion industry. The rationale behind this recommendation revolves around apprehensions regarding sustainability, ethical practices, and potential long-term risks (Tacoma UW, 2022).</p>



<p>In lieu of investing in and purchasing from Shein or fast fashion, the study proposes an alternative strategy, suggesting consideration of sustainable and slow fashion (Tacoma UW, 2022).</p>



<p></p>



<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="Fast Fashion Environmental Impact | How Fast Fashion is Destroying The World | The Planet Voice" width="1080" height="608" src="https://www.youtube.com/embed/6AEr0tpTAMs?feature=oembed"  allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe>
</div></figure>



<p></p>



<blockquote class="wp-block-quote"><p><strong><em>&#8220;The speed at which garments are produced also means that more and more clothes are disposed of by consumers, creating massive textile waste&#8221;</em></strong> <a href="https://goodonyou.eco/what-is-fast-fashion/" target="_blank" rel="noopener" title="">(Rauturier, 2023)</a></p></blockquote>



<p></p>



<p></p>



<h3 class="has-text-align-center">Balancing Affordability with Sustainability</h3>



<p></p>



<p>Balancing affordability with sustainability became a personal challenge. Before falling for the allure of &#8216;buy one, get one free&#8217; deals from Zara, H&amp;M, or Shein, I considered exploring alternative avenues. <a href="https://reports.mintel.com/display/1158169/?fromSearch=%3Ffreetext%3DUK%2520Fashion%2520and%2520Sustainability%2520Market%2520Report%25202023%26resultPosition%3D1" target="_blank" rel="noopener" title="Thrift stores">Thrift stores</a>, both in-person and online (such as Depop and Vinted), along with <a href="https://reports.mintel.com/display/1158169/?fromSearch=%3Ffreetext%3DUK%2520Fashion%2520and%2520Sustainability%2520Market%2520Report%25202023%26resultPosition%3D1" target="_blank" rel="noopener" title="second-hand markets">second-hand markets</a> and <a href="https://reports.mintel.com/display/1158169/?fromSearch=%3Ffreetext%3DUK%2520Fashion%2520and%2520Sustainability%2520Market%2520Report%25202023%26resultPosition%3D1" target="_blank" rel="noopener" title="sustainable fashion brands">sustainable fashion brands</a>, may not provide the instant gratification of a flashy discount (Ceron, 2023). However, they offer a distinct satisfaction—one that resonates with a more conscious and eco-friendly lifestyle. It&#8217;s time to break free from the cycle of disposable fashion and view clothing as an investment rather than a brief fashion craze (Ceron, 2023).</p>



<p>As a student navigating the maze of fashion choices, the challenge lies in finding the sweet spot between <a href="https://fashionablymale.net/2023/09/26/sustainable-fashion-how-college-students-are-embracing-eco-friendly-styles/" target="_blank" rel="noopener" title="affordability and sustainability">affordability and sustainability</a> (Fashionably Male, 2023). The narrative around fashion needs a rewrite – one that emphasizes <a href="https://doi.org/10.1111/ijcs.12276" target="_blank" rel="noopener" title="quality over quantity">quality over quantity</a>, timeless pieces over fleeting trends (Jung, 2016). While fast fashion brands like Zara, H&amp;M, and Shein may offer immediate satisfaction, the long-term consequences on the environment and labor practices are too significant to ignore.</p>



<p>I found myself increasingly turning towards <a href="https://hilite.org/79361/topstory-2/79361/" target="_blank" rel="noopener" title="sustainable alternatives">sustainable alternatives</a>, recognizing that style and ethics can coexist (Moore, 2022). Thrift stores and second-hand markets became treasure troves of unique finds. Sustainable fashion, with its focus on durability and ethical production, became a guide for me seeking a middle ground between the desire for affordable style and the responsibility I feel towards the planet.</p>



<p></p>



<figure class="wp-block-gallery has-nested-images columns-default is-cropped">
<figure class="wp-block-image size-large"><img loading="lazy" width="407" height="273" data-id="6773"  src="https://wbsdigital.co.uk/wp-content/uploads/2024/01/Screen-Shot-2023-12-31-at-4.36.00-PM-edited.jpg" alt="" class="wp-image-6773" srcset="https://wbsdigital.co.uk/wp-content/uploads/2024/01/Screen-Shot-2023-12-31-at-4.36.00-PM-edited.jpg 407w, https://wbsdigital.co.uk/wp-content/uploads/2024/01/Screen-Shot-2023-12-31-at-4.36.00-PM-edited-300x201.jpg 300w" sizes="(max-width: 407px) 100vw, 407px" /><figcaption>Thrift Stores</figcaption></figure>



<figure class="wp-block-image size-large"><img loading="lazy" width="407" height="276" data-id="6774"  src="https://wbsdigital.co.uk/wp-content/uploads/2024/01/Screen-Shot-2023-12-31-at-4.35.23-PM-edited.jpg" alt="" class="wp-image-6774" srcset="https://wbsdigital.co.uk/wp-content/uploads/2024/01/Screen-Shot-2023-12-31-at-4.35.23-PM-edited.jpg 407w, https://wbsdigital.co.uk/wp-content/uploads/2024/01/Screen-Shot-2023-12-31-at-4.35.23-PM-edited-300x203.jpg 300w" sizes="(max-width: 407px) 100vw, 407px" /><figcaption>Second Hand Markets</figcaption></figure>
</figure>



<p></p>



<h4 class="has-text-align-center"><em>Sustainable Fashion at the University of Westminster</em></h4>



<p></p>



<p>The University of Westminster is actively promoting sustainability in fashion through its <a href="https://www.westminster.ac.uk/news/student-led-sustainable-fashion-hub-opens-on-harrow-campus" target="_blank" rel="noopener" title="Conscious Fashion Space">Conscious Fashion Space</a> on the Harrow Campus (University of Westminster, 2023a). With support from the University&#8217;s <a href="https://www.westminster.ac.uk/current-students/news/launch-of-green-fund-22-23-allows-students-to-gain-funding-for-sustainability-related-projects" target="_blank" rel="noopener" title="Green Fund">Green Fund</a>, the repurposed area emphasizes sustainability, collaboration, and community engagement (University of Westminster, 2022). Students play a central role, taking on responsibilities like organizing events, managing displays, and developing micro fashion businesses. The project collaborates with Love not Landfill, a London-based non-profit, for on-site clothing recycling. Recognizing the fashion industry&#8217;s environmental impact, the initiative aims to shift towards a circular and renewable system (University of Westminster, 2023a). Funded by the University&#8217;s Green Fund, it aligns with <a href="https://www.westminster.ac.uk/about-us/our-university/vision-mission-and-values/sustainable-development-goals" target="_blank" rel="noopener" title="Sustainable Development Goals">Sustainable Development Goals</a>, fostering understanding, awareness, and behavioral change in environmental leadership (University of Westminster, 2023b). The Conscious Fashion Space serves as an educational hub, contributing to the university&#8217;s broader commitment to integrating sustainability across teaching, research, and operations.</p>



<p></p>



<figure class="wp-block-gallery has-nested-images columns-default is-cropped">
<figure class="wp-block-image size-large"><img loading="lazy" width="611" height="397" data-id="7027"  src="https://wbsdigital.co.uk/wp-content/uploads/2024/01/Screen-Shot-2024-01-04-at-5.58.10-PM-1.jpg" alt="" class="wp-image-7027" srcset="https://wbsdigital.co.uk/wp-content/uploads/2024/01/Screen-Shot-2024-01-04-at-5.58.10-PM-1.jpg 611w, https://wbsdigital.co.uk/wp-content/uploads/2024/01/Screen-Shot-2024-01-04-at-5.58.10-PM-1-480x312.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 611px, 100vw" /><figcaption>Conscious Fashion Space Event</figcaption></figure>



<figure class="wp-block-image size-large"><img loading="lazy" width="592" height="389" data-id="7029"  src="https://wbsdigital.co.uk/wp-content/uploads/2024/01/Screen-Shot-2024-01-04-at-5.58.17-PM-3.jpg" alt="" class="wp-image-7029" srcset="https://wbsdigital.co.uk/wp-content/uploads/2024/01/Screen-Shot-2024-01-04-at-5.58.17-PM-3.jpg 592w, https://wbsdigital.co.uk/wp-content/uploads/2024/01/Screen-Shot-2024-01-04-at-5.58.17-PM-3-480x315.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 592px, 100vw" /><figcaption> Conscious Fashion Space Display</figcaption></figure>



<figure class="wp-block-image size-large"><img loading="lazy" width="595" height="403" data-id="7028"  src="https://wbsdigital.co.uk/wp-content/uploads/2024/01/Screen-Shot-2024-01-04-at-5.58.23-PM.jpg" alt="" class="wp-image-7028" srcset="https://wbsdigital.co.uk/wp-content/uploads/2024/01/Screen-Shot-2024-01-04-at-5.58.23-PM.jpg 595w, https://wbsdigital.co.uk/wp-content/uploads/2024/01/Screen-Shot-2024-01-04-at-5.58.23-PM-480x325.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 595px, 100vw" /><figcaption>Love not Landfill Clothing Recycling</figcaption></figure>
</figure>



<p></p>



<p>In the university scene, University of Westminster students gravitate towards affordable and trendy fashion via platforms like Student Beans and UNiDAYS. However, the allure of discounted prices conceals environmental and ethical concerns associated with fast fashion giants like Zara, H&amp;M, and Shein. Students face the challenge of striking a balance between affordability and sustainability. Some are shifting to thrift stores and sustainable brands, prioritizing quality for a more eco-friendly lifestyle. This transition reflects a rising call for a fashion ethos that merges style with ethics, fostering a culture of responsibility and sustainability within the university. The University of Westminster stands out as a hub where students, increasingly conscious of environmental and ethical impacts, are steering towards a more responsible fashion approach. Westminster further champions sustainability through its Conscious Fashion Space on the Harrow Campus, featuring on-site clothing recycling. This movement extends beyond campus, echoing a broader demand for a fashion industry that prioritizes both trendiness and the planet&#8217;s well-being.</p>



<h3>References </h3>



<p>Ceron, T.S. (2023). Fashion &amp; Sustainability &#8211; UK- 2023. <em>Mintel</em>. Available from <a href="https://reports.mintel.com/display/1158169/?fromSearch=%3Ffreetext%3DUK%2520Fashion%2520and%2520Sustainability%2520Market%2520Report%25202023%26resultPosition%3D1" target="_blank" rel="noopener" title="">https://reports.mintel.com/display/1158169/?fromSearch=%3Ffreetext%3DUK%2520Fashion%2520and%2520Sustainability%2520Market%2520Report%25202023%26resultPosition%3D1</a> [Accessed 31 December 2023]. </p>



<p>Ciornea, R. (2020). Is the Transition to Bioeconomy a Sustainable Solution in Fast-fashion Industry, Considering the Overconsumption? &#8211; Premises for Future Research. <em>Marketing &#8211; from Information to Decision Journal.</em>&nbsp;3 (1), 27-44. Available from <a href="https://www.researchgate.net/publication/350093345_Is_the_Transition_to_Bioeconomy_a_Sustainable_Solution_in_Fast-fashion_Industry_Considering_the_Overconsumption_-Premises_for_Future_Research" target="_blank" rel="noopener" title="">https://www.researchgate.net/publication/350093345_Is_the_Transition_to_Bioeconomy_a_Sustainable_Solution_in_Fast-fashion_Industry_Considering_the_Overconsumption_-Premises_for_Future_Research</a> [Accessed 30 December 2023]. </p>



<p>Fashionably Male (2023). Sustainable Fashion: How College Students Are Embracing Eco-Friendly Styles. <em>Fashionably Male</em>. Available from <a href="https://fashionablymale.net/2023/09/26/sustainable-fashion-how-college-students-are-embracing-eco-friendly-styles/" target="_blank" rel="noopener" title="">https://fashionablymale.net/2023/09/26/sustainable-fashion-how-college-students-are-embracing-eco-friendly-styles/</a> [Accessed 31 December 2023]. </p>



<p>Harris, C. (2022). The Good, The Bad, and The Ugly: The Detrimental Impact of the Fast Fashion Industry. <em>UCLA Review.</em> Available from <a href="https://uclawreview.org/2022/06/22/detrimental-impact-of-the-fast-fashion-industry/" target="_blank" rel="noopener" title="">https://uclawreview.org/2022/06/22/detrimental-impact-of-the-fast-fashion-industry/</a> [Accessed 29 December 2023].</p>



<p>Igini, M. (2023). 10 Concerning Fast Fashion Waste Statistics.&nbsp;<em>Earth.org</em>. Available from&nbsp;<a href="https://earth.org/statistics-about-fast-fashion-waste/" target="_blank" rel="noopener" title="https://earth.org/statistics-about-fast-fashion-waste/&nbsp;">https://earth.org/statistics-about-fast-fashion-waste</a> [Accessed 29 December 2023].</p>



<p>Jung, S. and Jin, B. (2016). From quantity to quality: understanding slow fashion consumers for sustainability and consumer education.&nbsp;<em>International Journal of Consumer Studies.</em> 40 (4), 410–421. Available from <a href="https://doi.org/10.1111/ijcs.12276" target="_blank" rel="noopener" title="">https://doi.org/10.1111/ijcs.12276</a> [Accessed 1 January 2024]. </p>



<p>Moore, J. (2022). In environmentally cautious efforts, students increasingly use sustainable alternatives rather than single-use plastics, trash. <em>HiLite.</em> Available from <a href="https://hilite.org/79361/topstory-2/79361/" target="_blank" rel="noopener" title="">https://hilite.org/79361/topstory-2/79361/</a> [Accessed 1 January 2024]. </p>



<p>Rauturier, S. (2023). What is Fast Fashion and Why Is It So Bad? <em>Good On You</em>. Available from <a href="https://goodonyou.eco/what-is-fast-fashion/" target="_blank" rel="noopener" title="">https://goodonyou.eco/what-is-fast-fashion/</a> [Accessed 30 December 2023]. </p>



<p>Shaw, R. (2022). Creating a Sustainable Planet: How Fast Fashion is Contributing to Textile Waste. <em>Suny.edu</em>. Available from <a href="https://soar.suny.edu/bitstream/handle/20.500.12648/8326/Shaw_Honors.pdf?sequence=1&amp;isAllowed=y#:~:text=Fast%20fashion%20is%20contributing%20to%20the%20overaccumulation%20and%20mass%20amount,this%20industry%20never%20goes%20away" target="_blank" rel="noopener" title="">https://soar.suny.edu/bitstream/handle/20.500.12648/8326/Shaw_Honors.pdf?sequence=1&amp;isAllowed=y#:~:text=Fast%20fashion%20is%20contributing%20to%20the%20overaccumulation%20and%20mass%20amount,this%20industry%20never%20goes%20away</a> [Accessed 30 December 2023]. </p>



<p>Tacoma UW (2022). The Fast Fashion Industry &amp; Shein. <em>Tacoma UW.</em> Available from <a href="https://www.tacoma.uw.edu/sites/default/files/2022-02/MICCSR_2022_Team_D2_Presentation.pdf" target="_blank" rel="noopener" title="">https://www.tacoma.uw.edu/sites/default/files/2022-02/MICCSR_2022_Team_D2_Presentation.pdf</a> [Accessed 1 January 2024]. </p>



<p>University of Westminster (2022). Launch of Green Fund 22-23 allows students to gain funding for sustainability-related projects. <em>University of Westminster</em>. Available from <a href="https://www.westminster.ac.uk/current-students/news/launch-of-green-fund-22-23-allows-students-to-gain-funding-for-sustainability-related-projects" target="_blank" rel="noopener" title="">https://www.westminster.ac.uk/current-students/news/launch-of-green-fund-22-23-allows-students-to-gain-funding-for-sustainability-related-projects</a> [Accessed 1 January 2024]. </p>



<p>University of Westminster (2023a). Student-led sustainable fashion hub opens on Harrow Campus. <em>University of Westminster</em>. Available from <a href="https://www.westminster.ac.uk/news/student-led-sustainable-fashion-hub-opens-on-harrow-campus" target="_blank" rel="noopener" title="">https://www.westminster.ac.uk/news/student-led-sustainable-fashion-hub-opens-on-harrow-campus</a> [Accessed 1 January 2024]. </p>



<p>University of Westminster (2023b). SUSTAINABLE DEVELOPMENT. <em>University of Westminster</em>. Available from <a href="https://www.westminster.ac.uk/about-us/our-university/vision-mission-and-values/sustainable-development" target="_blank" rel="noopener" title="">https://www.westminster.ac.uk/about-us/our-university/vision-mission-and-values/sustainable-development </a>[Accessed 1 January 2024]. </p><p>The post <a href="https://wbsdigital.co.uk/2024/01/02/6738/">Fast Fashion Frenzy</a> first appeared on <a href="https://wbsdigital.co.uk">wbsdigital</a>.</p>]]></content:encoded>
					
		
		
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