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		<title>Top 10 Must See Places While Visiting London</title>
		<link>https://wbsdigital.co.uk/2022/04/13/top-10-places-to-visit-in-london/</link>
		
		<dc:creator><![CDATA[Lavin Menezes]]></dc:creator>
		<pubDate>Wed, 13 Apr 2022 09:00:00 +0000</pubDate>
				<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Buckingham Palace]]></category>
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		<category><![CDATA[Top 10 London]]></category>
		<category><![CDATA[Top 10 must see places in London]]></category>
		<category><![CDATA[Top 10 places to visit in London]]></category>
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					<description><![CDATA[<p>Don't miss out on the top things to do and landmark places to visit in London. Take a sightseeing tour of the city, drink up the culture at museums and galleries and choose from a variety of free activities.</p>
<p>The post <a href="https://wbsdigital.co.uk/2022/04/13/top-10-places-to-visit-in-london/">Top 10 Must See Places While Visiting London</a> first appeared on <a href="https://wbsdigital.co.uk">wbsdigital</a>.</p>]]></description>
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				<div class="et_pb_text_inner"><p style="text-align: justify">Don&#8217;t miss out on the top things to do and landmark places to visit in London. Take a sightseeing tour of the city, drink up the culture at museums and galleries and choose from a variety of free activities.</p></div>
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				<div class="et_pb_text_inner"><h2><strong>1. Free Museums</strong></h2>
<p style="text-align: justify">A trip to London would be incomplete without a visit to one of the city&#8217;s many museums and galleries. London is home to some of the world&#8217;s best museums. Furthermore, many of them are entirely free to visit. The top three museums in London are listed below:</p></div>
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				<div class="et_pb_text_inner"><h3 style="text-align: justify"><strong>Museum of London</strong></h3>
<p style="text-align: justify">The Museum of London chronicles the history of London from prehistoric to present times. Learn about prehistoric London, how the city transformed under the Romans and Saxons, mediaeval London, and the turbulent years when London was plagued by civil wars, plague, and fire. Then visit the Galleries of Modern London, where you may wander through Victorian London streets, promenade through recreated pleasure gardens, and admire the spectacular Lord Mayor&#8217;s Coach.</p></div>
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				<span class="et_pb_image_wrap "><img width="1000" height="1000" src="https://wbsdigital.co.uk/wp-content/uploads/2022/04/Museum-of-London-1.jpg" alt="Museum of London" title="Museum of London" srcset="https://wbsdigital.co.uk/wp-content/uploads/2022/04/Museum-of-London-1.jpg 1000w, https://wbsdigital.co.uk/wp-content/uploads/2022/04/Museum-of-London-1-980x980.jpg 980w, https://wbsdigital.co.uk/wp-content/uploads/2022/04/Museum-of-London-1-480x480.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw" class="wp-image-2335" /></span>
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				<span class="et_pb_image_wrap "><img src="https://wbsdigital.co.uk/wp-content/uploads/2022/04/The-British-Museum-PC-Negative-Space.jpg" alt="" title="The British Museum PC Negative Space" class="wp-image-2330" /></span>
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				<div class="et_pb_text_inner"><h3 style="text-align: justify"><strong>The British Museum</strong></h3>
<p style="text-align: justify">The British Museum, the world&#8217;s oldest and first public national museum, was created in 1753 and opened its doors in 1759, making it older than the United States. Inside, you&#8217;ll find art, literature, and other artefacts that depict the story of humanity&#8217;s evolution. It has held the title of most popular tourist destination in the UK for nearly a decade, with over six million visits annually.</p></div>
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				<div class="et_pb_text_inner"><h3 style="text-align: justify"><strong>Natural History Museum</strong></h3>
<p style="text-align: justify">The Natural History Museum in London houses a diverse collection of specimens from various fields of natural history. The museum houses 80 million specimens of life and earth science in five primary collections: botany, entomology, minerals, palaeontology, and zoology.</p></div>
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				<span class="et_pb_image_wrap "><img width="1707" height="2560" src="https://wbsdigital.co.uk/wp-content/uploads/2022/04/Natural-History-Museum-PC-Andrea-De-Santis-scaled.jpg" alt="" title="Natural History Museum PC Andrea De Santis" srcset="https://wbsdigital.co.uk/wp-content/uploads/2022/04/Natural-History-Museum-PC-Andrea-De-Santis-scaled.jpg 1707w, https://wbsdigital.co.uk/wp-content/uploads/2022/04/Natural-History-Museum-PC-Andrea-De-Santis-1280x1920.jpg 1280w, https://wbsdigital.co.uk/wp-content/uploads/2022/04/Natural-History-Museum-PC-Andrea-De-Santis-980x1470.jpg 980w, https://wbsdigital.co.uk/wp-content/uploads/2022/04/Natural-History-Museum-PC-Andrea-De-Santis-480x720.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1707px, 100vw" class="wp-image-2329" /></span>
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				<div class="et_pb_text_inner"><h2><strong>2. Madame Tussauds</strong></h2>
<p style="text-align: justify">Located on Baker Street in London, Madame Tussauds Museum, founded in 1835 by wax sculptor Marie Tussaud, is one of the most famous tourist attractions in the country.</p>
<p style="text-align: justify">Boasting over 300 magnificent wax figures, Madame Tussauds is a must-see sight in London, where one can meet and take pictures with all their favourite celebs in one location. It&#8217;s arguably the only site on the planet where you can meet the Queen, talk with Brad Pitt and Angelina Jolie, and shake hands with Barack Obama all on the same day.</p></div>
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				<span class="et_pb_image_wrap "><img width="1256" height="720" src="https://wbsdigital.co.uk/wp-content/uploads/2022/04/Madame-Tussauds.jpg" alt="" title="Madame Tussauds" srcset="https://wbsdigital.co.uk/wp-content/uploads/2022/04/Madame-Tussauds.jpg 1256w, https://wbsdigital.co.uk/wp-content/uploads/2022/04/Madame-Tussauds-980x562.jpg 980w, https://wbsdigital.co.uk/wp-content/uploads/2022/04/Madame-Tussauds-480x275.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1256px, 100vw" class="wp-image-2357" /></span>
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				<div class="et_pb_text_inner"><h2><strong>3. London Eye</strong></h2>
<p style="text-align: justify">The London Eye has done for London what the Eiffel Tower did for Paris; given it a symbol and allowed visitors to ascend above it and look down on it. The London Eye, also known as the Millennium Wheel, is a London observation wheel located on the Thames River&#8217;s South Bank. It was the world&#8217;s tallest Ferris wheel when it opened to the public in 2000. With over 3 million people each year, it is Europe&#8217;s tallest cantilevered observation wheel and the UK&#8217;s most popular paid tourist attraction.</p>
<p style="text-align: justify">The wheel features 32 passenger capsules and each capsule can house up to 25 individuals. A full revolution takes around 30 minutes.</p></div>
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				<span class="et_pb_image_wrap "><img width="2560" height="1441" src="https://wbsdigital.co.uk/wp-content/uploads/2022/04/pexels-chait-goli-1796715-scaled.jpg" alt="London Eye" title="pexels-chait-goli-1796715" srcset="https://wbsdigital.co.uk/wp-content/uploads/2022/04/pexels-chait-goli-1796715-scaled.jpg 2560w, https://wbsdigital.co.uk/wp-content/uploads/2022/04/pexels-chait-goli-1796715-1280x721.jpg 1280w, https://wbsdigital.co.uk/wp-content/uploads/2022/04/pexels-chait-goli-1796715-980x552.jpg 980w, https://wbsdigital.co.uk/wp-content/uploads/2022/04/pexels-chait-goli-1796715-480x270.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2560px, 100vw" class="wp-image-2328" /></span>
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				<div class="et_pb_text_inner"><h2><strong>4. Tower Bridge</strong></h2>
<p style="text-align: justify">Built between 1886 and 1894, the Tower Bridge is a suspension bridge. Close to the Tower of London, the bridge spans the River Thames.</p>
<p style="text-align: justify">The bridge spans 800 feet and is made up of two 213-foot bridge towers connected at the top by two horizontal walkways and a central pair of bascules that may open to allow ships to pass. The bridge deck is open to both vehicles and pedestrians, while the Tower Bridge Exhibition includes the bridge&#8217;s twin towers, high-level walkways, and Victorian engine rooms. Using films, images, and interactive exhibits, the exhibition explains why and how Tower Bridge was built. The walkways also feature a glass-floored part with views of the city, the Tower of London, and the Pool of London.</p>
<p style="text-align: justify">Tower Bridge is often confused with London Bridge, which is located about 0.5 miles upstream, leading to a common urban legend about an American who bought the wrong bridge.</p></div>
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				<span class="et_pb_image_wrap "><img width="2560" height="1707" src="https://wbsdigital.co.uk/wp-content/uploads/2022/04/pexels-chris-schippers-427679-scaled.jpg" alt="Tower Bridge" title="pexels-chris-schippers-427679" srcset="https://wbsdigital.co.uk/wp-content/uploads/2022/04/pexels-chris-schippers-427679-scaled.jpg 2560w, https://wbsdigital.co.uk/wp-content/uploads/2022/04/pexels-chris-schippers-427679-1280x854.jpg 1280w, https://wbsdigital.co.uk/wp-content/uploads/2022/04/pexels-chris-schippers-427679-980x653.jpg 980w, https://wbsdigital.co.uk/wp-content/uploads/2022/04/pexels-chris-schippers-427679-480x320.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2560px, 100vw" class="wp-image-2327" /></span>
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				<div class="et_pb_text_inner"><h2><strong></strong><strong>5. Piccadilly Circus, Soho, Chinatown and Oxford Street</strong></h2>
<p style="text-align: justify">Piccadilly Circus, home to the iconic Piccadilly advertising screens and the statue of Eros, is one of London&#8217;s most popular tourist locations.</p>
<p style="text-align: justify">The vibrant streets of Soho, in London&#8217;s West End, provide a diverse range of dining, nightlife, and retail opportunities. Old Compton Street in Soho is the heart of London&#8217;s LGBTQ community.</p>
<p style="text-align: justify">London&#8217;s Chinatown on Gerrard Street is located near Soho and was home to the Huguenot and Maltese immigrants in the 1950s. Explore the area for buildings and streets adorned with dragons, lanterns, stone lions, contemporary art sculptures, and Chinese gates. Keep a lookout for street signs with both English and Chinese written on them.</p>
<p style="text-align: justify">Oxford Street, which runs from Tottenham Court Road to Marble Arch through Oxford Circus, is a key thoroughfare in the City of Westminster in London&#8217;s West End. With nearly half a million daily visits and approximately 300 shops as of 2012, it is Europe&#8217;s busiest retail boulevard.</p></div>
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				<span class="et_pb_image_wrap "><img width="1280" height="720" src="https://wbsdigital.co.uk/wp-content/uploads/2022/04/Oxford-Street-Chinatown-Piccadilly-Circus.jpg" alt="" title="Oxford Street Chinatown Piccadilly Circus" srcset="https://wbsdigital.co.uk/wp-content/uploads/2022/04/Oxford-Street-Chinatown-Piccadilly-Circus.jpg 1280w, https://wbsdigital.co.uk/wp-content/uploads/2022/04/Oxford-Street-Chinatown-Piccadilly-Circus-980x551.jpg 980w, https://wbsdigital.co.uk/wp-content/uploads/2022/04/Oxford-Street-Chinatown-Piccadilly-Circus-480x270.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1280px, 100vw" class="wp-image-2358" /></span>
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				<div class="et_pb_text_inner"><h2><strong>6. Movie Locations</strong></h2>
<p style="text-align: justify">Because of its enormous skyline, fascinating streets, and regal palaces, London has appeared in numerous blockbuster films.</p>
<p style="text-align: justify">The London Borough of Tower Hamlets and Tower Bridge can be seen in all their splendour in the 2019 Spider-Man: Far From Home. Hendon Police College appears in Avengers: Age of Ultron. Trafalgar Square has appeared in several films and television shows, including Captain America: The First Avenger.</p>
<p style="text-align: justify">Wembley Stadium is the setting for an automobile pursuit in Fast &amp; Furious 6. The Da Vinci Code features The National Gallery, King&#8217;s College Library, Horse Guard&#8217;s Parade, Westminster Abbey, and Temple Church.</p>
<p style="text-align: justify">In Harry Potter and the Philosopher&#8217;s Stone, the Hogwarts Express departs from King&#8217;s Cross station. Visit the filming platforms four and five, and snap a photo pulling a trolley through to a fantastic world at the wall labelled Platform 9¾.</p>
<p style="text-align: justify">Robert Downey Jr. takes a tour of the city as Sherlock Holmes. Brompton Cemetery, St Paul&#8217;s Cathedral, and the Reform Club are among the many Victorian London locales featured. The Emmy Award-winning crime drama Sherlock is set in present-day London. A trip to Baker Street should be the first stop on any Sherlock Holmes pilgrimage. Before visiting The Sherlock Holmes Museum at 221B Baker Street, take the Marylebone exit from the Bakerloo tube station to see the nine-foot bronze statue of the mythical detective.</p></div>
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				<span class="et_pb_image_wrap "><img width="1153" height="720" src="https://wbsdigital.co.uk/wp-content/uploads/2022/04/Sherlock-Holmes-Baker-Street-1.jpg" alt="" title="Sherlock Holmes Baker Street" srcset="https://wbsdigital.co.uk/wp-content/uploads/2022/04/Sherlock-Holmes-Baker-Street-1.jpg 1153w, https://wbsdigital.co.uk/wp-content/uploads/2022/04/Sherlock-Holmes-Baker-Street-1-980x612.jpg 980w, https://wbsdigital.co.uk/wp-content/uploads/2022/04/Sherlock-Holmes-Baker-Street-1-480x300.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1153px, 100vw" class="wp-image-2375" /></span>
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				<div class="et_pb_text_inner"><h2><strong>7. London Waterways</strong></h2>
<p style="text-align: justify">The city&#8217;s canals, from the Thames to the Regent&#8217;s Canal, are charming and ideal for exploring.</p>
<p style="text-align: justify">Many of the city&#8217;s biggest tourist sites, such as Tower Bridge, the London Eye, and the Tower of London, are set against the backdrop of the River Thames, which flows through central London.</p>
<p style="text-align: justify">From dog walkers to those looking for a high-end romantic lunch, Regent&#8217;s Canal, which extends from Little Venice in the west to Docklands in the east, is particularly popular.</p>
<p style="text-align: justify">Little Venice is a peaceful canal district in London with waterside cafes and restaurants. Enjoy a quiet boat excursion to ZSL London Zoo or Camden and wander around picturesque streets. Little Venice, with its lovely canals and rivers, is just north of Paddington station.</p>
<p style="text-align: justify">The Grand Union Canal used to be a bustling industrial waterway that connected London and the Midlands. Hanwell&#8217;s flight of seven locks, which connects the River Brent to the rest of the canal system, is now a lovely site for a country walk &#8211; right in the heart of London.</p></div>
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				<span class="et_pb_image_wrap "><img width="1280" height="720" src="https://wbsdigital.co.uk/wp-content/uploads/2022/04/Grand-Union-Canal-Hanwell-Locks-Little-Venice.jpg" alt="" title="Grand Union Canal Hanwell Locks Little Venice" srcset="https://wbsdigital.co.uk/wp-content/uploads/2022/04/Grand-Union-Canal-Hanwell-Locks-Little-Venice.jpg 1280w, https://wbsdigital.co.uk/wp-content/uploads/2022/04/Grand-Union-Canal-Hanwell-Locks-Little-Venice-980x551.jpg 980w, https://wbsdigital.co.uk/wp-content/uploads/2022/04/Grand-Union-Canal-Hanwell-Locks-Little-Venice-480x270.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1280px, 100vw" class="wp-image-2355" /></span>
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				<div class="et_pb_text_inner"><h2><strong>8. Parks &amp; Gardens</strong></h2>
<p style="text-align: justify">Hyde Park is downtown London&#8217;s largest Royal Park. It first opened to the public in 1637 and rapidly became known for its May Day parades.</p>
<p style="text-align: justify">
<p style="text-align: justify">Kew Gardens, London&#8217;s largest UNESCO World Heritage Site is home to the world&#8217;s most diversified collection of living plants as well as an internationally renowned scientific research centre. Discover stunning glasshouses with its exotic rainforest, the Princess of Wales Conservatory with its 10 climatic zones, and the Waterlily House with its incredible, enormous lily pads.</p>
<p style="text-align: justify">Explore Richmond Park, a wildlife haven of 2,500 acres. This Site of Special Scientific Interest is home to a diverse array of flora and fauna, including a herd of 650 deer, and is located near downtown London.</p></div>
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				<span class="et_pb_image_wrap "><img width="987" height="720" src="https://wbsdigital.co.uk/wp-content/uploads/2022/04/Hyde-Park-Kew-Gardens-Richmond-Park.jpg" alt="" title="Hyde Park Kew Gardens Richmond Park" srcset="https://wbsdigital.co.uk/wp-content/uploads/2022/04/Hyde-Park-Kew-Gardens-Richmond-Park.jpg 987w, https://wbsdigital.co.uk/wp-content/uploads/2022/04/Hyde-Park-Kew-Gardens-Richmond-Park-980x715.jpg 980w, https://wbsdigital.co.uk/wp-content/uploads/2022/04/Hyde-Park-Kew-Gardens-Richmond-Park-480x350.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 987px, 100vw" class="wp-image-2356" /></span>
			</div><div class="et_pb_module et_pb_text et_pb_text_12  et_pb_text_align_left et_pb_bg_layout_light">
				
				
				
				
				<div class="et_pb_text_inner"><h2><strong>9. Music Festivals &amp; Concerts</strong></h2>
<p style="text-align: justify">Most Londoners are only a tube journey away from several world-class music festivals, with headliners ranging from underground electronic DJs to major worldwide rap singers.</p>
<p style="text-align: justify">Don&#8217;t worry if you want to experience London&#8217;s fantastic music scene but are on a tight budget. Throughout the city, numerous outstanding venues host free concerts, recitals, and organized shows. The Southbank Centre, St. James&#8217;s Piccadilly, The Royal Academy of Music, and Covent Garden Market, to name a few, all host free midday concerts for classical music fans.</p>
<p style="text-align: justify">Abbey Road in St John&#8217;s Wood is a road in North-West London that is home to one of the most famous recording studios in the world, as well as the famous Beatles zebra crossing.</p></div>
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				<span class="et_pb_image_wrap "><img width="551" height="720" src="https://wbsdigital.co.uk/wp-content/uploads/2022/04/Abbey-Road-Music-festivals-concerts.jpg" alt="" title="Abbey Road Music festivals &amp; concerts" srcset="https://wbsdigital.co.uk/wp-content/uploads/2022/04/Abbey-Road-Music-festivals-concerts.jpg 551w, https://wbsdigital.co.uk/wp-content/uploads/2022/04/Abbey-Road-Music-festivals-concerts-480x627.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 551px, 100vw" class="wp-image-2372" /></span>
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				<div class="et_pb_text_inner"><h2><strong>10. Buckingham Palace</strong></h2>
<p style="text-align: justify">Buckingham Palace is known around the globe as The Queen&#8217;s residence. The majestic State Rooms are open to guests for ten weeks each summer (22 July – 2 October 2022), as well as on select dates in the winter and spring. At Buckingham Palace, the Changing of the Guard is a colourful exhibition of British pomp commonly known as &#8216;Guard Mounting.&#8217;</p></div>
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				<span class="et_pb_image_wrap "><img width="938" height="720" src="https://wbsdigital.co.uk/wp-content/uploads/2022/04/Bickingham-Palace.jpg" alt="" title="Buckingham Palace" srcset="https://wbsdigital.co.uk/wp-content/uploads/2022/04/Bickingham-Palace.jpg 938w, https://wbsdigital.co.uk/wp-content/uploads/2022/04/Bickingham-Palace-480x368.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 938px, 100vw" class="wp-image-2354" /></span>
			</div><div class="et_pb_module et_pb_divider_0 et_pb_space et_pb_divider_hidden"><div class="et_pb_divider_internal"></div></div><div class="et_pb_module et_pb_text et_pb_text_14  et_pb_text_align_left et_pb_bg_layout_light">
				
				
				
				
				<div class="et_pb_text_inner"><p style="text-align: justify">If you&#8217;re visiting London with kids, here is a list of <a href="https://wbsdigital.co.uk/2022/04/21/top-free-things-to-do-with-young-kids-in-london/" target="_blank" rel="noopener">top free things to do with young kids in London</a>. </p>
<p>If you&#8217;re a student and around Baker street, don&#8217;t forget to check out the <a href="https://wbsdigital.co.uk/2022/04/19/top-10-student-lunch-deals-near-marylebone-campus/" target="_blank" rel="noopener">top 10 student lunch deals near the Marylebone campus</a>.</p>
<p>&nbsp;</p>
<h4 style="text-align: justify">How many of these attractions have you visited and what was your experience?</h4>
<h4 style="text-align: justify"></h4>
<h4 style="text-align: justify">What mainstream attractions and hidden gems do you think should make this list?</h4>
<h4 style="text-align: justify"></h4>
<h4 style="text-align: justify">Feel free to leave a comment below.</h4></div>
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			</div><p>The post <a href="https://wbsdigital.co.uk/2022/04/13/top-10-places-to-visit-in-london/">Top 10 Must See Places While Visiting London</a> first appeared on <a href="https://wbsdigital.co.uk">wbsdigital</a>.</p>]]></content:encoded>
					
		
		
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		<title>Social Media Audit and Listening Report -The SaGG Foundation</title>
		<link>https://wbsdigital.co.uk/2022/03/31/social-media-audit-and-listening-report-the-sagg-foundation/</link>
		
		<dc:creator><![CDATA[Lavin Menezes]]></dc:creator>
		<pubDate>Thu, 31 Mar 2022 16:56:25 +0000</pubDate>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[SaGG]]></category>
		<category><![CDATA[Social media audit]]></category>
		<category><![CDATA[Social media listening]]></category>
		<category><![CDATA[The Sponsor a Gambian Girl Foundation]]></category>
		<guid isPermaLink="false">https://wbsdigital.co.uk/?p=1379</guid>

					<description><![CDATA[<p>This social media audit and listening report by the WBS Social Media Clinic aims to analyse and understand the various social channels of the SaGG foundation, its current social media strategy and social posts performance and recommendations to improve engagement in future posts. In the process, the report also audits the SaGG foundation’s two chosen [&#8230;]</p>
<p>The post <a href="https://wbsdigital.co.uk/2022/03/31/social-media-audit-and-listening-report-the-sagg-foundation/">Social Media Audit and Listening Report -The SaGG Foundation</a> first appeared on <a href="https://wbsdigital.co.uk">wbsdigital</a>.</p>]]></description>
										<content:encoded><![CDATA[<p></p>



<div class="wp-block-image"><figure class="aligncenter size-full is-resized"><img loading="lazy" src="https://wbsdigital.co.uk/wp-content/uploads/2022/03/image-79.png" alt="" class="wp-image-1336" width="500" height="300" srcset="https://wbsdigital.co.uk/wp-content/uploads/2022/03/image-79.png 418w, https://wbsdigital.co.uk/wp-content/uploads/2022/03/image-79-300x180.png 300w" sizes="(max-width: 500px) 100vw, 500px" /></figure></div>



<p>This social media audit and listening report by the<a href="https://wbsdigital.co.uk/" target="_blank" rel="noreferrer noopener"> WBS Social Media Clinic</a> aims to analyse and understand the various social channels of the SaGG foundation, its current social media strategy and social posts performance and recommendations to improve engagement in future posts. In the process, the report also audits the SaGG foundation’s two chosen competitors CAMFED and the Spot Project.</p>



<p class="has-medium-font-size"><strong>Social Media Audit</strong></p>



<p>An audit of the SaGG foundation’s social media accounts helps understand its social content posting strategy, follower engagement, the performance of various formats of media on each platform,  and areas for improvement. Currently, the SaGG foundation has social media accounts on <a href="https://www.facebook.com/SponsoraGambianGirl/" target="_blank" rel="noreferrer noopener">Facebook</a>, <a href="https://www.instagram.com/saggfoundation/" target="_blank" rel="noreferrer noopener">Instagram</a>, <a href="https://www.linkedin.com/company/sponsora-gambian-girl/" target="_blank" rel="noreferrer noopener">LinkedIn</a>, <a href="https://twitter.com/saggfoundation">Twitter</a> and <a href="https://www.youtube.com/channel/UCgabCQQx4SIaqZ43XX6CeDg/featured" target="_blank" rel="noreferrer noopener">YouTube</a>.</p>



<p>The below table illustrates the result of the SaGG foundation’s social media audit.</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="614" src="https://wbsdigital.co.uk/wp-content/uploads/2022/03/Social-Media-Audit-SaGG-1024x614.jpg" alt="" class="wp-image-1410" srcset="https://wbsdigital.co.uk/wp-content/uploads/2022/03/Social-Media-Audit-SaGG-980x587.jpg 980w, https://wbsdigital.co.uk/wp-content/uploads/2022/03/Social-Media-Audit-SaGG-480x288.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw" /><figcaption><em>The SaGG foundation social media audit</em></figcaption></figure>



<p>The overall social media audit of the SaGG foundation&#8217;s social channels points out the following:</p>



<ul><li>The content across platforms is repetitive. In other words, most of the content is recycled over the 4 channels and little effort is made to create channel-specific content.</li><li>Target audience and platform demographics have not been considered while creating content. An exception could be made for Instagram and Facebook as these platforms are interlinked.</li><li>There is no consistency in branding across all formats of posts and channels.</li><li>There is considerably low engagement across platforms.</li><li>There is inconsistency in post frequency.</li><li>SaGG’s YouTube channel has been neglected.</li><li>LinkedIn stands out among other platforms as few posts have been specifically curated for this platform.</li></ul>



<p></p>



<p>Further, a cross channel social analysis was made using RivalIQ with the below results.</p>



<p><strong>Overall Social</strong></p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="616" src="https://wbsdigital.co.uk/wp-content/uploads/2022/03/RivalIQ-SaGG-overall-social-1024x616.jpg" alt="" class="wp-image-1422" srcset="https://wbsdigital.co.uk/wp-content/uploads/2022/03/RivalIQ-SaGG-overall-social-1024x616.jpg 1024w, https://wbsdigital.co.uk/wp-content/uploads/2022/03/RivalIQ-SaGG-overall-social-980x590.jpg 980w, https://wbsdigital.co.uk/wp-content/uploads/2022/03/RivalIQ-SaGG-overall-social-480x289.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw" /><figcaption><em>RivalIQ SaGG overall social analysis </em></figcaption></figure>



<p><strong>Facebook</strong></p>



<figure class="wp-block-image size-large"><img loading="lazy" width="949" height="1024" src="https://wbsdigital.co.uk/wp-content/uploads/2022/03/RivalIQ-SaGG-FB-analysis-949x1024.jpg" alt="" class="wp-image-1427" /></figure>



<p><em>RivalIQ SaGG Facebook analysis </em></p>



<p></p>



<p><strong>Instagram</strong></p>



<figure class="wp-block-image size-large"><img loading="lazy" width="708" height="1024" src="https://wbsdigital.co.uk/wp-content/uploads/2022/03/RivalIQ-SaGG-IG-analysis-708x1024.jpg" alt="" class="wp-image-1436" /><figcaption><em>RivalIQ SaGG Instagram analysis </em></figcaption></figure>



<p></p>



<h2>Competitor Social Media Presence Analysis</h2>



<p>Using the <a href="https://ngoexplorer.org/region/continent/africa" target="_blank" rel="noreferrer noopener">NGO Explorer website</a>, the WBS Social Media Clinic filtered across numerous UK based charities that work towards social causes in the Gambia, especially with child education as the goal. </p>



<p>The charities range widely in terms of their operations, national or local presence, social media presence, similarity to the SaGG foundation and attractiveness and functionality of their respective websites.</p>



<p>The WBS Social Media Clinic further shortlisted the below 2 charities to conduct a social media audit and demonstrate their social media content strategies in comparison with the SaGG foundation and derived the below observations and recommendations.</p>



<p><strong><a href="https://camfed.org/" target="_blank" rel="noreferrer noopener">CAMFED</a>: Campaign for Female Education</strong></p>



<p>Camfed is an international non-governmental, non-profit organization whose mission is to eradicate poverty in Africa through the education of girls and the empowerment of young women. Camfed programs operate in sub-Saharan Africa; mainly Zimbabwe, Zambia, Ghana, Tanzania and Malawi.</p>



<p>The below table illustrates the result of CAMFED’s social media audit.</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="549" src="https://wbsdigital.co.uk/wp-content/uploads/2022/03/Social-Media-Audit-CAMFED-1024x549.jpg" alt="" class="wp-image-1443" srcset="https://wbsdigital.co.uk/wp-content/uploads/2022/03/Social-Media-Audit-CAMFED-980x525.jpg 980w, https://wbsdigital.co.uk/wp-content/uploads/2022/03/Social-Media-Audit-CAMFED-480x257.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw" /><figcaption><em>Social media audit CAMFED</em></figcaption></figure>



<p>Following are a few highlights from CAMFED’s social media audit:</p>



<ul><li>The CAMFED website has a well-designed website. This gives the donors a sense of trust, especially with transparency through its annual report publications.</li><li>Its operations aim at educating the girl child in sub-Saharan Africa and not specifically in The Gambia.</li><li>Their social content is much higher in terms of quantity, quality and engagement- this can be linked to the size of its operations.</li><li>The content is well designed and personalised for each platform.</li></ul>



<p><strong><a href="https://spotproject.org/" target="_blank" rel="noreferrer noopener">SPOT Project</a></strong></p>



<p>SPOT Project aims to support underprivileged youth around the world, starting in The Gambia. They aim to build schools and learning centres through which they can run courses, seminars and training programmes to equip the youth with essential skills and education.</p>



<p>The below table illustrates the result of SPOT Project’s social media audit.</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="540" src="https://wbsdigital.co.uk/wp-content/uploads/2022/03/Social-Media-Audit-SPOT-Project-1024x540.jpg" alt="" class="wp-image-1444" srcset="https://wbsdigital.co.uk/wp-content/uploads/2022/03/Social-Media-Audit-SPOT-Project-980x517.jpg 980w, https://wbsdigital.co.uk/wp-content/uploads/2022/03/Social-Media-Audit-SPOT-Project-480x253.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw" /><figcaption><em>Social media audit SPOT Project</em></figcaption></figure>



<p>Following are a few highlights from SPOT Project’s social media audit:</p>



<ul><li>The SPOT project website is the best-designed website among the shortlisted charities.</li><li>It operates in the Gambia and is based out of the UK.</li><li>It carries out a lot of charity activities in the UK to create awareness and raise funds for education causes in the Gambia.</li><li>has one of the best website designs with clear branding elements, campaigns and video content.</li><li>It highlights a particular religion and focuses on boys&#8217; education.</li><li>There is inconsistency in posting since the last year on their social channels; however, it is very active on Instagram.</li></ul>



<p>Below competitive intel was collected using an SEO competitive analysis tool <a href="https://moz.com/" target="_blank" rel="noreferrer noopener">MOZ</a></p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="1013" src="https://wbsdigital.co.uk/wp-content/uploads/2022/03/MOZ-SEO-competitive-analysis-1024x1013.jpg" alt="" class="wp-image-1446" srcset="https://wbsdigital.co.uk/wp-content/uploads/2022/03/MOZ-SEO-competitive-analysis-980x969.jpg 980w, https://wbsdigital.co.uk/wp-content/uploads/2022/03/MOZ-SEO-competitive-analysis-480x475.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw" /><figcaption><em>MOZ SEO competitive analysis</em></figcaption></figure>



<p></p>



<h2>Donors’ Social Media and Content Habits Analysis</h2>



<p>A study by <a href="https://yougov.co.uk/topics/consumer/articles-reports/2020/12/10/what-makes-people-donate-charity" target="_blank" rel="noreferrer noopener">YouGov</a> states that Britons are more likely to give to charity if asked in person – by someone such as a friend or a fundraiser – than if prompted by an advert or email. The study further states the below facts as to what makes people donate to a charity.</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="1024" src="https://wbsdigital.co.uk/wp-content/uploads/2022/03/What-makes-Britons-donate-to-charity-1024x1024.png" alt="" class="wp-image-1448" srcset="https://wbsdigital.co.uk/wp-content/uploads/2022/03/What-makes-Britons-donate-to-charity-980x980.png 980w, https://wbsdigital.co.uk/wp-content/uploads/2022/03/What-makes-Britons-donate-to-charity-480x480.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw" /><figcaption><br><a href="https://www.theguardian.com/voluntary-sector-network/2015/mar/23/the-science-behind-why-people-give-money-to-charity" target="_blank" rel="noreferrer noopener">Behavioural insight research</a> shows that when it comes to charitable giving the public is often ruled by their heart, not their head; and charitable giving is contagious. Researchers have looked into why people donate, why they don’t do it as much as they would hope to and how to bridge this gap.</figcaption></figure>



<p>Nonprofits have always banked on the need for public recognition by donors and volunteers. Traditionally they would do this by honouring them at events or engraving their names on plaques. These types of recognition are often expensive and time-consuming. Small donors and volunteers can&#8217;t be recognized this way.</p>



<p>Social media channels offer an inexpensive but powerful way to recognize and encourage desired behaviour. A donor; even though makes a small donation, could be acknowledged on the charity’s social media at practically no cost. That donor&#8217;s entire circle of friends could now see his contribution on social media and in the process give bigger exposure to the organization.</p>



<p>SaGG must bank on the above science behind what motivates donors to donate to charities and integrate these emotional facts into various campaigns and social content strategies to strike the right chords in the minds of its followers.</p>



<p>To find, approach and get support from their followers, the <a href="https://www.saggfoundation.org/" target="_blank" rel="noreferrer noopener">Sponsor a Gambian Girl (SaGG) foundation</a> needs to understand where to find these potential donors and study what they listen to, read, browse, watch, view, and have a deep understanding of how they interact with various forms of media on an everyday basis.</p>



<p>The below audience report tells us that SaGG’s audience is based in the UK, Europe, the US and the Gambia. Its Facebook audience is predominantly male; however, its Instagram audience is mostly female and the audience age range is between 25 and 44 years. Engagement being low, SaGG must consider strategies to strengthen CTAs that would drive followers to link clicks on its social media posts.</p>



<figure class="wp-block-image size-large is-resized"><img loading="lazy" src="https://wbsdigital.co.uk/wp-content/uploads/2022/03/SaGG-audience-report-1024x647.jpg" alt="" class="wp-image-1453" width="632" height="399" /></figure>



<figure class="wp-block-image size-large is-resized"><img loading="lazy" src="https://wbsdigital.co.uk/wp-content/uploads/2022/03/Top-countries-SaGG-followers-1-1024x601.jpg" alt="" class="wp-image-1456" width="611" height="358" /></figure>



<h2>Industry Social Trends</h2>



<p>Below highlighted are a few industry social trends of 2022 that charities around the world are adopting. These are adapted from articles by Denise Atkins from <a href="https://charitydigital.org.uk/topics/topics/social-media-trends-for-charities-to-watch-in-2022-9582#:~:text=The%20conversation%20on%20social%20media,engage%20with%20their%20audiences%20online" target="_blank" rel="noreferrer noopener">Charity Digital</a> and Ben Matthews from <a href="https://empower.agency/charity-digital-trends/" target="_blank" rel="noreferrer noopener">Empower</a>:</p>



<p><strong>Voice search</strong></p>



<p>Over 20 billion voice searches are made every month and by 2021, 50% of all searches were carried out by voice. The <a href="http://www.bhf.org.uk/">British Heart Foundation</a> became the first UK charity to allow donations through Amazon Alexa.</p>



<p><strong>Facebook’s Charitable Giving Tools become more powerful</strong></p>



<p>Introduction of tools for Facebook Messenger that allows it to act more like a CRM and integrate with existing CRM systems, with relevant permission from users meaning that users can permit charities to contact them via email.</p>



<p><strong>The return of improved email marketing</strong></p>



<p>Email is still the best marketing channel in terms of Return on Investment (ROI)</p>



<p><strong>Instagram Stories continues to be an engagement success story</strong></p>



<p></p>



<h2>Social Media Content and Strategy Recommendations and Suggestions</h2>



<ul><li>Use storytelling format to connect emotionally with followers</li><li>Create posts to recognize/ appreciate donors on social media with their consent</li><li>Design content keeping the social media platforms in mind to avoid recycling</li><li>Maintain a consistent post frequency or social media calendar</li><li>Pay attention to all of SaGG’s social media platforms</li><li>Work towards increasing post engagement</li><li>Create a consistent brand image across content and platforms</li></ul>



<p></p>



<h2>References</h2>



<p><a href="https://www.saggfoundation.org/">https://www.saggfoundation.org/</a></p>



<p><a href="https://ngoexplorer.org/region/continent/africa">https://ngoexplorer.org/region/continent/africa</a></p>



<p><a href="https://camfed.org/">https://camfed.org/</a></p>



<p><a href="https://yougov.co.uk/topics/consumer/articles-reports/2020/12/10/what-makes-people-donate-charity">https://yougov.co.uk/topics/consumer/articles-reports/2020/12/10/what-makes-people-donate-charity</a></p>



<p><a href="https://www.theguardian.com/voluntary-sector-network/2015/mar/23/the-science-behind-why-people-give-money-to-charity">https://www.theguardian.com/voluntary-sector-network/2015/mar/23/the-science-behind-why-people-give-money-to-charity</a></p>



<p><a href="https://charitydigital.org.uk/topics/topics/social-media-trends-for-charities-to-watch-in-2022-9582#:~:text=The%20conversation%20on%20social%20media,engage%20with%20their%20audiences%20online">https://charitydigital.org.uk/topics/topics/social-media-trends-for-charities-to-watch-in-2022-9582#:~:text=The%20conversation%20on%20social%20media,engage%20with%20their%20audiences%20online</a></p>



<p><a href="https://empower.agency/charity-digital-trends/">https://empower.agency/charity-digital-trends/</a></p>



<p><a href="https://moz.com/" target="_blank" rel="noreferrer noopener">Moz.com</a></p>



<p><a href="https://spotproject.org/" target="_blank" rel="noreferrer noopener">spotproject.org</a></p><p>The post <a href="https://wbsdigital.co.uk/2022/03/31/social-media-audit-and-listening-report-the-sagg-foundation/">Social Media Audit and Listening Report -The SaGG Foundation</a> first appeared on <a href="https://wbsdigital.co.uk">wbsdigital</a>.</p>]]></content:encoded>
					
		
		
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