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List of the 17 most expensive superyachts in the world, their secret owners and prices!

Trayana Trifonova — Tue, 26 Apr 2022 00:14:54 +0000

Are you fan of luxurious and exclusive yachts? This is an article for you if you enjoy sailing or can appreciate the engineering marvels listed below. Just so you know, your net worth must be hundreds of millions, if not billions, to be able to afford even the cheapest superyacht on this list!

The blog will give you knowledge about the world’s most expensive yachts, their locations, background of their owners and of course what everyone is curious of – their value.

The superyacht on 17^th place with the least value is Lionheart. The outstanding luxury watercraft is purchased by Sir Philip Green – British billionaire and owner of one of the biggest fashion retail chains in UK, Topshop, and his wife, Lady Tina Green, who are Monaco residents. Sir Philip Green purchased the Lionheart, the largest yacht ever built by famous historic Italian yacht builder Benetti, for an estimated $150 million. The yacht was completed in 2016 and contains six VIP suites as well as several private balconies. Kate Moss, Simon Cowell, and Cristiano Ronaldo are just a few of the celebrities who have walked the decks of Lionheart.

Leonheart

The 16^th position belongs to the superyacht Aviva. This is a motor yacht with a length of 98 metres (322 feet). She is the fourth Aviva yacht built for Joe Lewis, who is a British businessman located in the Bahamas. Aviva was designed by Reymond Langton and manufactured by Abeking & Rasmussen of Lemwerder, Germany. The yacht includes a full-size tennis court and is said to be the home of some of his most valuable and expensive artwork, including Picasso. Joe spends many months a year onboard Aviva and his other three superyachts when he is not in his Bahamas home.

Aviva

The 15th position is for the outstanding 180$ million Solandge. The superyacht Solandge has established itself as one of the most prestigious charter vessels of the last decade. It’s 85.1 metres long, and every part of it has been meticulously designed and built. The extraordinary interior was built with about 50 various varieties of granite and marble surfaces, as well as over 30 different types of wood, in an exquisite cooperation between Dolker & Voges and Rodriguez Interiors. Espen Oeino, who employed harmonious lines and perfect proportions to embrace an exciting assortment of dining, amusement, and attractive outdoor facilities, suited for premium long-distance cruises, designed the exterior. The Solandge had the highest brokerage in 2017, and was rented for around $1.1 million per week. The yacht is equipped with eight VIP rooms, a grand piano, and a Murano glass art installation. Due to speculations, the mysterious owner is believed to be the Russian oligarch Suleyman Kerimov who was bidding for the yacht or the Saudi Arabian Prince Muqrin bin Abdulaziz.

Dolker

The next in the list is the superyacht Ecstasea, the largest Feadship ever built was built the by Russian businessman Roman Abramovich in 2004. The yacht is composed of steel and is 85.95 metres in length with an 11.50 metre beam. She was sold to Alshair Fiyaz by yacht brokers Merle Wood in June 2009 from her former owner, Russian oligarch Roman Abramovich. Her worth is 200$ million. Ecstasea has a luxurious interior that sleeps 14 passengers and has earned numerous design awards.

Ecsasea

The 13th position belongs to the superyacht Rising Sun valued also at 200$ million. The Rising Sun was built by Jon Bannenberg and manufactured for Larry Ellison by Lürssen in 2004. There are 82 rooms spread across six floors, as well as a basketball court, a wine cellar, and a movie theatre. David Geffen has owned it since 2010, and it is the world’s 12th largest superyacht, measuring 138 metres. The Rising Sun cost $200 million to construct, and even more money has been spent on premium furnishings and fittings ever since.

The Rising Sun

The 12th position is for Lady Moura which costs 210$ million. Nasser Al-Rashid, a Saudi Arabian businessman and counsellor to the Saudi Royal family, owns Lady Moura. The boat has many amazing amenities, including a retractable roof pool, a helicopter, and 24 karat gold lettering and embellishments throughout. As if that weren’t enough, Lady Moura also has a sand-covered hydraulic platform that emerges from one side, providing guests with a beach-like experience in the middle of the ocean.

Lady Moura

The 11th position is for the superyacht Al-Mirqab which is owned by Sheikh Hamad bin Jassim bin Jaber Al-Thani, Qatar’s former Prime Minister. The yacht contains ten cabins, a helipad, a swimming pool, VIP quarters, an onboard theatre, a jacuzzi, and watersports equipment. It was dubbed the world’s second most beautiful yacht after its completion in 2008. It can carry up to 24 passengers and has 55 staff cabins to accommodate them comfortably.

Al Mirqab

On 10^th place is the superyacht Dilbar, owned by Russian oligarch Alisher Usmanov, who is frequently seen cruising about his own islands on Dilbar. It’s not only one of the most costly yachts in the world, but it’s also one of the largest, with a length of 360 feet and a height of just over 50 feet. She was named after Alisher’s mother and was built by Lürssen Yachts in 2008. Dilbar features one helipad, multiple swimming pools, and can house up to 48 cabin staff members.

Dilbar

The 9^th most expensive superyacht is Pelorus and her value is 256$ million. Pelorus was built by Lürssen in 2003 and purchased by Roman Abramovich, a Russian billionaire, in 2004. The exclusive yacht has changed ownership few times since then, and it is now owned by Samuel Tak Lee, Hong Kong-based billionaire. Pelorus measures 115 metres in length and weighs a whopping 5517 tonnes. She has two helipads, landing boats, and jet skis, in addition to all the usual conveniences you’d expect to find onboard a superyacht of this calibre. The yacht also has full time crue of 46 people on board all over the year.

Pelorus

The 8^th superyacht name is Serene and her estimated value is 300$ million. Serene was built in 2011 for Russian billionaire Yuri Scheffler by Fincantieri and has since become one of the most popular rental yachts for the super-rich, reputedly costing celebrities like Bill Gates about a million dollars each week! It was purchased in 2015 by Saudi Arabia’s Prince Mohammed bin Salman and can accommodate up to 24 guests and 52 crew members. Multiple swimming pools, two helipads, a submarine, and an incredible underwater viewing area are all included!

Serene

7^th place takes the mega yacht Al Said with estimated value also 300$ million. Qaboos Bin Said Al Said, the Sultan of Oman, owns the property and named it after him. The Al Said was built between 2007 and 2008, and nothing is known about it other that it includes a large music hall that can accommodate a 50-piece orchestra. It can also accommodate up to 70 guests, sleep 154 crew members, and reach speeds of over 22 knots!

Al Said

6^th position for the superyacht is Radiant – 320$million. Radiant is owned by Emirate Billionaire Abdulla Al Futtaim and was built by Lürssen in 2009. The superyacht is approximately 110 metres long, weighs 5027 gross tonnes, and can accommodate up to 20 guests and 44 crew members. She has a helipad, multiple pools, a massage area, a swimming platform, a movie theatre, a gym, and a jacuzzi. To defend herself against pirate attacks, the Radiant is also armed with a powerful water cannon.

Radiant

At 5^th place stays the mega yacht Dubai. It is owned by the Sheik of Dubai, Mohammed Rashid al-Maktoum. Jacuzzis, a swimming pool with handcrafted tiles, a helicopter, and a spectacular circular glass staircase that changes colour when lit from above are just a few of the amenities. A split-level owner’s deck, multiple VIP and social rooms, guest suites, and a crew of up to 115 people are also available at Dubai.

Dubai

Getting closer and closer to the exciting most expensive superyacht just try to guess what will be the estimated price for it!

Yes that’s right, its much more expensive than 1 billion!

Wait for it and have a look further!

4^th place is for the superyacht Motor Yacht A. Her value is 400$. Blohm + Voss shipyard created this impressive-looking 390-foot superyacht, which was launched in 2008. Andrey Melnichenko, a Russian wealthy businessman and philanthropist, is reported to be the owner. The 400-foot-long Motor Yacht A can accommodate 14 guests and 42 crew members. A 2,500-square-foot master suite, a disco, a helicopter hanger, a separate 30-foot speedboat, and a glass-bottomed swimming pool are among the amenities.

The Motor Yacht A

As it follows, on 3^rd position is the superyacht Streets of Monaco with the cost of 1 billion dollars. Her owner is also Roman Abramovich – the Russian Oligarch who owns already two of the listed superyachts. The “Streets of Monaco” is the first billion-dollar boat on our list. The Streets of Monaco, once finished will be a 509-foot super yacht, meant to showcase miniature copies of some of Monaco’s and Monte Carlos’ most known sites. A go-kart track, three swimming pools, a mini-submarine, a helipad, seven guest suites, a tiny waterfall, and a restaurant with a fantastic underwater view will all be included in the final superyacht.

Streets of Monaco

The 2nd place is for the mega yacht Eclipse, which with no surprise is owned also by the Russian businessman Roman Abramovich. Her cost is 1.5 billion dollars which makes her the second most expensive superyacht in the world. Roman Abramovich owns Eclipse, the second most expensive boat in the world. When it comes to his superyacht, the Russian millionaire has spared no expense. In his master bedroom, he’s installed a private defence system that includes missile detection sensors, intruder alarms, armour plating, and bulletproof windows. Eclipse also features two helipads, two pools, 24 guest rooms, a dance hall, and a mini-submarine.

Eclipse

First place is taken by the outstanding History Supreme which is on top of the list of the world’s most expensive superyachts, with a price tag of $4.8 billion. This spectacular achievement is 100 feet long and made of 10,000 kg of solid gold and platinum. It was created for Malaysia’s richest man, Robert Knok, by Stuart Huges, a world-renowned luxury designer. The History Supreme took three years to construct and includes a number of high-end amenities. Some of the exquisite amenities are genuine Tyrannosaurus Rex bone statue and meteorite rock wall, which can be found in the master bedroom! The master suite also includes a 24-carat gold Aquavista Panoramic Wall Aquarium, as if that wasn’t enough.

History Supreme

Wow! Speechless! What about you? Write in the comments which one would you like to visit, and which one would you like to have?

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SaGG Foundation Social Media Audit

Trayana Trifonova — Thu, 31 Mar 2022 14:42:49 +0000

The role of social media listening cannot be overemphasized in today’s competitive business environment. Many companies are conducting social media listening by auditing their online brand presence to improve their social media performance. Powell (20160) defines social media listening as the tracking of a company’s business presence on various social media platforms to pulling insights from them and make better decisions. Social media listening or auditing tools have numerous benefits including track competitors, finding consumers’ pain points and discover new sales leads (Tuten, and Solomon, 2020).

Sponsor a Gambian Girl (SaGG) Foundation is one of the non-profit organizations which seeks to sustainably empower girls and women in The Gambia through education. Statistics reveal that 30% of girls in Gambia are married off before they attain 18years since many of them lack financial support to attend school (SaGG, 2022). Unfortunately, the emergence of the coronavirus pandemic has negatively affected SaGG to sponsor many girls due to financial constraints. As a result, there is a need to conduct a thorough social media auditing to focus its intervention on connecting schoolgirls in The Gambia with potential sponsors in the UK, Germany, and other countries. Social media listening will help SaGG to develop a solid understanding of how potential customers, competitors and sponsors think about SaGG Foundation when learning what they say on social channels (Batrinca, and Treleaven, 2015).

SaGG Foundation Social Media Audit

SaGG Foundation needs an effective social media audit to monitor online conversations about the brand on its social media channels. The audit will help SaGG to engage with potential sponsors on social media who are interested in funding the girls and women empowerment in Gambia to eradicate poverty.

The brand audit above monitors the online conversations and mentions about SaGG foundation that will help the organization to analyse and identify new opportunities that will attract more sponsors. Based on the Social Media Marketing (SMM) Plan as suggested by Tuten and Salomon (2020) conducting a brand audit is the first step of the SMM plan that helps in aassessing a brands presence on social media. Therefore, the data collected from the social media platforms will help SaGG to analyse industry trends, competitors and make strategic recommendations (Batrinca and Treleaven, 2015).

Competitor’s Audit

Campaign for Female Education commonly known as CAMFED is an international non-profit organization whose mission is to eliminate poverty in Africa by educating girls and empowering young women in Ghana, Zambia, Zimbabwe, Malawi and Tanzania. CAMFED sponsor girls’ education, support them to prosper, and unlock their power to lead.

By conducting the social media audit for CAMFED, SaGG Foundation is able to audit CAMFED’s social media assets, observe their content strategy, and interactions between customers (Claro et al., 2020). The competitor’s audit revealed areas of improvement SaGG Foundation needs to work on. For instance, SaGG needs to increase its brand awareness in all social platforms to increase its followers. The charity foundation has relatively lower number of followers and posts compared to its competitor, CAMFED. For instance, SaGG has 3066 followers on Facebook compared to CAMFED’s 30,342 followers. On Twitter, SaGG has less than 200 followers while CAMFED has more than 180, 000 followers. Such a huge difference gives CAMFED more brand visibility and competitive advantage to raise funds from sponsors and donors. By far, SaGG’s user engagement is way below compared to CAMFED’s. For instance, CAMFED has an average likes of 155 on Instagram compared to SaGG’s 7 likes. CAMFED uses hashtags such as #CAMFEDsisterhood to increase user engagement. Therefore, the social media audit will help SaGG refocus on its social media marketing strategies to attain its business goals, mission and objectives (Claro et al., 2020). However, SaGG Foundation performs better than other social media competitors such as iAfrica foundation and Girl-Rising Global Education Fund. iAfrica foundation is a UK-based charity organization that uses technology to develop livelihoods improve education and increase awareness of climate change among African children. On the other hand, Girl-Rising Global Education Fund aims at advancing gender equality and education quality for boys and girls living in poverty. These two charity organizations don’t have a social media presence as they don’t have Facebook or Twitter accounts. Analysing competitors is an effective brand audit strategy that guides a brand to plan and implement its social media marketing plan (Tuten and Salomon, 2020). Companies should asses their presence on social media and those of their competitors to see what consumers say about their brand and that of competitor’s. Analysing competitors is an effective brand audit strategy that guides a brand to plan and implement its social media marketing plan (Tuten and Salomon, 2020). Companies should asses their presence on social media and those of its competitors to see what consumer say about their brand and that of competitor’s.

Industry Social Trends and Consumers/Donors Social Media Habits

The interests and buying patterns of consumers change constantly. Therefore, it is important to analyse industry social trends and change in consumers’ social media and content habits. Analysing such elements will help SaGG to understand why consumers choose its brand instead of competitor’s or vice versa.

SaGG’s consumer persona are women aged 21 to 40 years, educated to university level and have mid-career job levels. The pain points of its target audience are discrimination, violence, abuse, gender biases and stereotypes. The primary audience is motivated to sseeing women and girls overcoming challenges in male dominated sectors. Such an audience has high potential to sponsor girls and young women to get quality education.

The statistic above show where SaGG Foundation should target its social media marketing campaign. SaGG has lower number of male followers on Instagram and Facebook. Moreover, Gambia, UK and US are the top three countries with huge followers on SaGG social platforms.

Overall, SaGG’s has experienced declining trend of its followers.

Recommendations

Based on the collected data, SaGG needs to improve on its social media presence and content. The charity foundation needs to increase brand awareness to attract more men followers. This will improve the organization’s numbers of potential sponsors. Moreover, the organization should increase its social reach to other countries apart from the US, Gambia and the UK. It can also focus on areas such as Canada, Africa, Asia and others where its competitors market their brand.

SaGG should create an effective social media strategy and content, that would direct traffic to its website for site visitors. The organization can put more engaging content on its social platforms to increase relevant followers, engagement, and mention. For instance, SaGG should post more stories on how it educated and empowered girls in Gambia. It can also share animated photos or videos with real images of girls when sharing their testimonies. Unlike its competitors such as CAMFED, SaGG rarely posts fundraising campaign content. Thus, it should put more focus on sharing fundraising campaign content to attain their financial goals.

SaGG need to implement the ‘produce and promote’ strategies of the 4Ps of global Content marketing cycle as shown below.

Produce: Create relevant content that meet the target audience needs with different formats based on tactical editorial issues that address the target audience’s challenges, pain points, desires, and challenges. It can emulate its competitors such as CAMFED that use hashtag such as #CAMFEDsisterhood to increase user engagement by encouraging followers to comment, share, like, and retweet.

Promote: SaGG should implement a market-driven content distribution plan with paid and social media strategies to reach wide target audience in broad geographical areas. The foundation should post its content with optimum frequency in targeted channels.

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