Ao Chuyang - wbsdigital

Want to Power Your Business by Renewable Energy?

Ao Chuyang — Sat, 16 Apr 2022 15:42:03 +0000

Want to

Power

Your Business by Renewable Energy?

All our tariffs are backed by renewable energy. If you choose to switch to us, you could play your part now in achieving the green target.

What’s Renewable Energy?

Energy is said to be renewable when it’s sourced from renewable resources such as the sun, wind, water, or biomass. Renewable energy does not use fossil fuels, coal, or gas, but rather natural resources that can be replenished within the human lifetime.

These Countries are Leading the Charge to Renewable Energy

The Earth is edging ever closer to a point of no return, with a joint statement issued during the COP24 climate conference calling for “decisive action” on climate change within the next two years.

Most nations have taken on the challenge to switch from a reliance on fossil fuels to a sustainable energy system – some faster than others.

A recent Carbon Brief report written by E4tech and Imperial College London and published by Drax has ranked 25 major world economies on their efforts (or lack thereof) in the transition to clean energy.

Clean electricity underpins almost all efforts to shift towards a decarbonized future. In 2017, the global average carbon intensity of electricity was 450 gCO2/kWh. Of the 16 major countries below that average, the United Kingdom showed the fastest transition to decarbonization.

Despite consuming the most electricity per year, China and the United States (6,500 TWh and 4,250 TWh respectively) also reduced their carbon intensities in 2017. Indeed, if they could both match the reductions made by the UK, global emissions would fall by 9%.

Renewable ambitions are limited in part to the generating and storage capacities of each country. In the last decade, an extra 1,125 GW of capacity has been installed worldwide. Germany leads the way, having installed almost 1 kW of renewable capacity per person in the given time period, and ranking 1st and 3rd for solar and wind capacity per person respectively. And Germany’s push towards renewables is part of a wider trend within Europe, with eight of the top 10 countries coming from the region – only Canada (5th) and Australia (10th) are from outside the region.

Saying goodbye to coal

Renewable energy is not a new concept. But during the Industrial Revolution in the 18th and 19th centuries, the use of renewables like wind and water fell by the wayside because they were less efficient than coal and later oil in a world focused on progress.

Since then coal has remained the most polluting fuel for generating electricity. And in order to achieve a future in which we limit global warming to less than 2°C we’ll need to abandon it as an energy source.

In terms of which countries get the lowest percentage of their electricity from coal, Europe leads the way once again, boasting six of the top 10 nations.

Norway sits in first place with 0%. At the other end of the spectrum, three of the six countries at the bottom of the list are from Asia (Indonesia, China and India), although South Africa, which uses coal for almost 90% of its electricity, is placed last among the 25 nations assessed by the report.

When it comes to the transition from coal-based electricity production in the last decade, the pattern follows a similar trend to the change in carbon content; the UK and Denmark are ahead of the field. But the USA and China are making progress – both are in the top five, with 18% and 14% decreases respectively.

The rise of EVs

At an individual level, as more people attempt to reduce their carbon footprints global sales of electric vehicles (EVs) are rising rapidly. Over 4.5 million electric vehicles are on the road, 1.2 million of which were purchased in 2017.

In total figures, China leads the way with over 2 million EVs on the roads, as well as 150,000 charging points. The US takes second place with 1 million, which means that China and the US alone make up almost three-quarters of the worldwide EV market.

India, Indonesia, and China are responsible for the three largest increases in energy intensity of transport, with China topping out at 75%. Despite this, China and Indonesia also top the list of countries with the biggest percentage change in energy intensity of their industries, seeing a 30% drop within the last decade.

As technology and public interest evolve, more governments are taking the advantageous steps of implementing energy efficiency policies in addition to improving renewable capacity and decarbonizing electricity generation.

But it’s clear the world still has a long way to go to achieve the targets set out in the Paris Agreement. Climate scientists estimate that if we don’t take drastic action to curb global warming before 2035 it’s unlikely that we will be able to limit global temperature rise to under 2C.

Want to Become an Expert in Renewable Energy?

When it comes to reducing carbon emissions across the economy, switching to low carbon energy is one of the most important changes a business can make.

Why do businesses need to keep pace with developments?

Businesses play a leading role in all aspects of our lives from manufacturing and transport to food supply and entertainment. And each business process has an embodied energy.
As of today, the transport and heavy industries sectors tend to be the biggest users of energy — and therefore the biggest greenhouse emitters. But to be successful in our ambition to reach net zero, as a business community we need to reconsider the carbon in everything we consume.

Is your business ready to switch to renewable energy?

It depends on your business. For some, it’s as simple as changing your supplier to a renewable energy provider. For others, particularly those in the Energy, Resources & Industrials sectors, a more tailored approach is needed with the signing of Power Purchase Agreements or developing your own renewable generation.
Right now, decarbonising will be easiest for businesses whose processes can be done through electrification. But where there is no alternative to hydrocarbons, switching will be harder. However, breakthrough developments are happening at pace.

How can you approach the switch to Renewable Energy?

Estimate your emissions

Understanding your areas of carbon consumption will help you to create a more impactful plan, provide focus and above all generate the most value for your business over the long term.

Make the no regrets moves

You could make sure your buildings are consuming clean energy, or are as energy efficient and airtight as they can be, equipped with smart systems, including lighting and heating, and use carbon neutral materials where possible.

Settle on a strategy and make sure it is clear

Think about where the first mover advantage would be for your business and make sure you properly consider the implications and risks of not transitioning sooner.

How We Can Help You

Cut your electricity bills: Once you’ve paid for the costs of installing a renewable energy system, you can become less reliant on the National Grid and your energy bills can be reduced. Air source heat pumps can be a great alternative to a gas boiler.
Get paid for the electricity you generate: The UK Government’s Feed-in Tariff pays you for the electricity you generate, even if you use it.
Sell electricity back to the grid: If you are generating enough energy to export an excess back into the National Grid, you can receive an additional payment from the Feed-in Tariff scheme.
Drive electric: Did you know our EV tariffs are not only cost-effective but also renewable? Have a look at our electric car tariffs.
Reduce your carbon footprint: Green, renewable sources of energy don’t release carbon dioxide or other harmful pollutants into the atmosphere. According to the Energy Saving Trust’s Solar panels page, a typical solar PV system could save around 1.5 – 2 tonnes of carbon per year. You can find out more in our solar panels guide.

Renewable Energy Efficiency

Find out everything about us whose business that’s entirely dedicated to generating renewable energy.

Get Started Learn More

The post Want to Power Your Business by Renewable Energy? first appeared on wbsdigital.

Social Listening to Girls Education Charity—SaGG

Ao Chuyang — Mon, 28 Mar 2022 23:36:57 +0000

Sponsor a Gambian Girl (SaGG) is charity which seeks to sustainably empower girls and women in The Gambia through education (Sponsor a Gambian Girl, 2022).

SaGG has a number of competitors. For example, Plan International Ireland (PII), whose mission includes advance equality for girls (Plan International Ireland, 2022).

Both SaGG and PII have focused on four popular social media platforms including Facebook, Twitter, LinkedIn and Instagram. Let’s audit the social media of SaGG and PII to make comparations.

Social Media Listening to SaGG and PII

Facebook

图1 脸书上的SaGG个人资料

Figure 2 PII Profile on Facebook

As shown in the Figure 1 and Figure 2, it can be seen SaGG’s Facebook account has 3060 followers, PII has 28504 followers and 28012 likers on Facebook which are much more than SaGG ‘s.

SaGG’s posts are published with an average of one post every two or three days. PII posts sometimes two or three times a day, and sometimes every two or three days.

They both present effective pictures, videos, texts and the link of their website. Both of their content types include story talking, event and call-to-action advertising, and their content topics are diversity. For example, some posts of SaGG showing Gambian girls’ excellent education report and success in career fields. Some posts of PII in the form of video holding virtual events that independent women shared powerful conversations to empower girls.

Twitter

Figure 3 SaGG Profile on Twitter

Figure 4 PII Profile on Twitter

From Figure 3, SaGG’s Twitter account has 165 followers and 474 tweets. While Figure 4 shows PII has 4523 followers and 6778 tweets on Twitter. Their tweets are not as frequently as their posts on Facebook. SaGG’s posts are published with an average of one tweet every four or five days. PII posts sometimes two or three times a day, and sometimes every one, three or four days.

SaGG present simple gray picture in its twitter profile, PII however presents the picture and logo featured in blue. They both present effective pictures, videos, texts and the link of their website. Both of their content types include story talking, event and call-to-action advertising.

Most of topics and formats of their tweets are the same with their posts on Facebook. However, there are additional contents with unique features on Twitter. For example, SaGG’s tweets will be retweets of other charities and videos showing tips for achieving goals from SaGG’s Co. founder. The feature of PII’s tweet is that it contains hot spots, such as they call on all authorities in Ukraine to reject any form of discrimination on young people of colour while fleeing their homes.

LinkedIn

Figure 5 SaGG Profile on LinkedIn

Figure 6 PII Profile on LinkedIn

From Figure 5 and Figure 6, SaGG’s has 798 followers and PII has 2383 followers on LinkedIn. Both of them post one post one week on average. However, they have more active engagement with other users on LinkedIn.

SaGG’s LinkedIn profile only contains logo and bio without official website link and picture, whose style is simplicity. However, PII’s LinkedIn profile have detailed information including picture and logo featured in blue, website link.

Most of topics and formats of their contents on LinkedIn are the same with those on Facebook and Twitter. There are also different posts. For example, SaGG forwarded and liked other LinkedIn users’ post of explaining women’s independent charm and calling for girl’s ability training. Meanwhile, PII announced recruitment news.

Instagram

Figure 7 SaGG Profile on Instagram

Figure 8 PII Profile on Instagram

According to Figure 7, SaGG’s Instagram account has 1659 followers and 457 posts. Figure 8 shows PII has 3507 followers and 548 tweets on Instagram which are much more than SaGG’s. Their contents were posted as frequent as on Twitter.

They both mainly display female pictures and videos on Instagram. But the whole Instagram page of SaGG is in pink style, while PII is in blue style.

Most formats of their posts are pictures and videos. What’s more, there are special formals of reel, which showing girls’ story, the significance of donation and grateful to sponsors for placing girls on the path of equal and success.

Social Listening to Industry of Girls Education Charity

Figure 9 Reaction towards top Content by Engagement on Semrush

The common issues in the industry are girls suffer from gender discrimination including the lack of educational opportunities. From Figure 9, sentiments around those issues are mainly negative with the top reaction of sad and some people are saying words about love to the girls.

Figure 10 Top pieces of Content by engagement on Semrush

According to Figure10, the main hot topics are sponsor girl education for the empowerment of girl children, and popular hashtags are education, donation, Africa and India.

Figure 11 Average engagement by day published on Semrush

According to Figure 11, informal unwritten rule for the industry is that audiences are the most active on Friday and followed by Monday, while seldom engage at other times.

Social media marketing plan for SaGG

Here are recommendations regarding the social media marketing plan of SaGG.

Create brand awareness on TikTok, because TikTok is a big deal and it will continue to be a big deal in the future and charities are still slow getting on board.
Post content related to CURRENT HOT NEWS to increase traffic
Create a COMMUNITY of interactive brand passionate
Launch a BRANDED HASHTAG campaign and achieve
Respond to POSITIVE SENTIMENT posts, because the user already loves the brand and this can help develop long-term loyalty.
Engage with INFLUENCERS, because they might become a brand ambassador, they might have a unique niche of appeal that is consistent with brand, look beyond numbers.
Notice guests PREFERENCES, this can help create special moments now and in future.
Handle NEGATIVE CONVERSATIONS around the brand. Because brands must be able to respond to customers’concerns in a timely and appropriate manner.

Reference

Sponsor a Gambian Girl, (2022). About us. Available from https://www.saggfoundation.org/about-us.html. [Accessed 1 March 2022].

Plan International Ireland, (2022). Who we are. Available from https://www.plan.ie/who-we-are/about-plan-international-ireland/. [Accessed 1 March 2022].

The post Social Listening to Girls Education Charity—SaGG first appeared on wbsdigital.