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		<title>Beginner&#8217;s guide to running: Tips that help you prepare for 5k run</title>
		<link>https://wbsdigital.co.uk/2022/04/07/beginners_guide_to_running/</link>
		
		<dc:creator><![CDATA[Jana Richardson Breu]]></dc:creator>
		<pubDate>Thu, 07 Apr 2022 10:30:05 +0000</pubDate>
				<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[charity]]></category>
		<category><![CDATA[fitness]]></category>
		<category><![CDATA[guide]]></category>
		<category><![CDATA[guide download]]></category>
		<category><![CDATA[how to]]></category>
		<category><![CDATA[jogging]]></category>
		<category><![CDATA[running]]></category>
		<category><![CDATA[running for beginners]]></category>
		<category><![CDATA[spinal cord injury]]></category>
		<category><![CDATA[spinal cord research]]></category>
		<category><![CDATA[wings for life world run]]></category>
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					<description><![CDATA[<p>Top training tips for beginner runners! Keep reading and scroll down to download free running training plan!</p>
<p>The post <a href="https://wbsdigital.co.uk/2022/04/07/beginners_guide_to_running/">Beginner’s guide to running: Tips that help you prepare for 5k run</a> first appeared on <a href="https://wbsdigital.co.uk">wbsdigital</a>.</p>]]></description>
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						<h1 class="et_pb_module_header">Beginners guide to running: </h1>
						<span class="et_pb_fullwidth_header_subhead">Tips that help you prepare for 5k run, including free training plan!</span>
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						<a class="et_pb_button et_pb_more_button et_pb_button_one" href="https://www.wingsforlifeworldrun.com/en/teams/Xo2kqQ">Click here to join Wings For Life World Run</a>
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				<div class="et_pb_text_inner"><p>Do you want to be more active, but don’t know where to start? Jogging or running is a largely popular form of exercise because it doesn’t cost a lot of money and you can run whenever it is convenient for you. Besides, running in nature can greatly benefit your mental health too. If you consider jogging and running is the right type of exercise for you but don’t know how to get started, follow this easy beginner-friendly guide to put you on the right track on your training journey.</p></div>
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				<div class="et_pb_text_inner"><h2><strong>Benefits of jogging and running</strong></h2></div>
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<li>Running is one of the most efficient ways to achieve aerobic fitness</li>
<li>It is an excellent stress reliever</li>
<li>Running causes release of endorphins known as &#8220;runners high&#8221;, which is accompanied by a positive and energizing outlook on life</li>
<li>Running supports better overall health with improvements such as higher lung capacity, increased metabolism, lower total cholesterol levels, increased energy, and decreased risk of osteoporosis</li>
<li>Run by yourself for peace and solitude</li>
<li>Join your local running club and socialise with likeminded people while you exercise</li>
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				<div class="et_pb_text_inner"><h2><strong>5 tips to help you get ready for 5k run</strong></h2></div>
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				<div class="et_pb_text_inner"><h3><strong>Tip #1: Find your motivation</strong></h3>
<p>Signing up for a charity run is a great way to stay motivated and train towards a goal. You can start with a beginner-friendly race run over 5km. Working around a timeframe is also very important. It helps you to track your progress and put a little bit of pressure on you to go out and be active. Sign up for a charity run of your choice, get active and support a good cause!</p>
<h4><a href="https://www.wingsforlifeworldrun.com/en/teams/Xo2kqQ" target="_blank" rel="noopener"><span style="color: #e02b20">TOP TIP: Join The Wings For Life World Run and support a good cause</span></a></h4>
<p>The Wings For Life World Run is scheduled on the 8th May at 12pm UK time (1pm CET). You can run wherever you are as all runners are connected via mobile app. To make it a little bit more competitive, you will race against a virtual car chaser and you will have to complete your selected distance within a timeframe and before the virtual car chaser catches up with you. The registration fee is £18 GBP / €20 EUR, and all proceeds go to the Wings for Life Charitable Foundation (UK Registered Charity No: 1138804).</p></div>
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				<div class="et_pb_text_inner"><p>Setting the target to 5km within 51min 23 sec actually gives you enough time to walk the entire 5km distance, so there is absolutely no pressure.</p>
<p>By joining JANA’s RUN FOR WINGS TEAM, you will help us to reach our fundraising goal of £1,000, which will go to the Wings for Life Charitable Foundation to support spinal cord injury research in the UK, and across the world. <a href="https://www.wingsforlife.com/en/about-us/" target="_blank" rel="noopener">You can find more information about Wings for Life charity here</a> and learn more about the research projects and clinical studies Wings for Life funded since 2004.</p></div>
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				<div class="et_pb_text_inner"><h3><strong>Tip #2: Use the Run/Walk Method</strong></h3>
<p>The Run/Walk method consists of alternating between intervals of running and walking over a certain distance. Planning your run and walk segments will help you to recover from running interval more efficiently and will help you to conserve more energy which will improve your endurance. Once you set your goals, it is time to get moving! Create your own routine that fits your schedule. Soon you will notice that your running sections are getting longer and longer, and before you know it, you’ll be able to run 5km without walking intervals. <a href="https://www.runtothefinish.com/galloway-method-run-walk-marathon/">You can read more about the Run/Walk method (also known as The Galloway Method) here.</a></p></div>
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				<div class="et_pb_text_inner"><h3><strong>Tip #3: Get the workout gear</strong></h3>
<p>Using a fitness tracker or a smart watch helps you to monitor your performance and track your progress overt time. Great benefit of a smart watch is that it allows you to compete with your friends and family and push each other to a better performance, and ultimately improves your motivation. Besides, a smartwatch makes your workouts a social experience as you can share and compare your results with friends on social media.</p>
<p>Investing into the right pair of trainers not only helps you to progress faster in your fitness journey, but also helps you to train safely and prevents you from injuries commonly associated with running. </p></div>
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				<div class="et_pb_text_inner"><h3><strong>Tip #4: Patience is the key</strong></h3>
<p>If you just started being active, you can’t expect to complete a 5k run in full at your first attempt. High expectations beginners often put on themselves often lead only to frustration, and ultimately to giving up and abandoning your running goals all together. Instead, follow The Galloway (run/walk) method and focus on completing the shorter intervals of running combined with intervals of walking for quick recovery.</p></div>
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				<div class="et_pb_text_inner"><h3><strong>#5 Hydration and nutrition </strong></h3>
<p>It may surprise you, but carbohydrate rich foods are the optimum type of food for runners – yes, this includes pasta and bread! Carbohydrates are converted into glucose which your body uses for energy. The ideal source of carbohydrates is low to medium glycaemic index foods, which ensure that the spike and drop in energy is not so severe (compared to high GI foods). Adding as little as 15-20 grams of protein after exercise is equally important as it helps muscle recovery. When training for 5k, hydration is important before and after your run, and during recovery period. The 5km distance is short enough and doesn’t require bringing water to your training session. The best strategy is to learn how to stay hydrated during the whole day.</p></div>
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<h4 style="text-align: center"><strong><span style="color: #ffffff">Scroll down to get your free train</span><span style="color: #ffffff">ing plan</span></strong></h4>
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				<div class="et_pb_text_inner"><h2><strong>Jogging versus running – What is the difference?</strong></h2>
<p>Both are a form of an aerobic exercise and use oxygen as a fuel. Jogging is slower paced and less intense activity. It allows you to focus on stamina, which is much needed for longer endurance runs. Running on the other hand is faster movement requiring higher levels of energy, and lead to higher level of cardiovascular fitness.</p></div>
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				<div class="et_pb_text_inner"><h4><strong>Benefits of jogging</strong></h4>
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<li>Good for beginners</li>
<li>Good for stress relief</li>
<li>Good for warm-ups or used during easy or recovery days</li>
<li>Improves cardiovascular conditioning</li>
<li>Can be used as a tool for weight management</li>
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				<div class="et_pb_text_inner"><h4><strong>Benefits of running</strong></h4>
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<li>Improves cardiovascular capacity and VO2 Max</li>
<li>Increases endurance</li>
<li>Improves metabolism and provides a higher caloric burn</li>
<li>Reduces risk factors for chronic disease</li>
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				<div class="et_pb_text_inner"><p>Hope all this is helpful for achieving your fitness goals and can’t wait to see you on the 8th of May on The Wings for Life World Run App! Don’t forget to join JANA’s RUN FOR WINGS TEAM to help us meet our fundraising goal of £1,000 GBP to support Wings for Life on its mission to find a cure for Spinal Cord Injury!</p>
<p>Thank you! And happy running!</p></div>
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				<div class="et_pb_text_inner"><p>References:</p>
<p><a href="https://www.garmin.com/en-US/blog/fitness/fuel-for-fitness/">https://www.garmin.com/en-US/blog/fitness/fuel-for-fitness/</a></p>
<p><a href="https://www.garmin.com/en-US/blog/fitness/setting-runwalk-feature/">https://www.garmin.com/en-US/blog/fitness/setting-runwalk-feature/</a></p>
<p><a href="https://www.garmin.com/en-US/blog/fitness/which-adaptive-training-plan-is-right-for-you/">https://www.garmin.com/en-US/blog/fitness/which-adaptive-training-plan-is-right-for-you/</a></p>
<p><a href="https://rockay.com/blogs/blog/run-walk-run-everything-you-need-to-know">https://rockay.com/blogs/blog/run-walk-run-everything-you-need-to-know</a></p>
<p><a href="https://www.runnersworld.com/uk/training/beginners/a772727/how-to-start-running-today/">https://www.runnersworld.com/uk/training/beginners/a772727/how-to-start-running-today/</a></p>
<p><a href="https://www.wingsforlife.com/en/research/#key-areas">https://www.wingsforlife.com/en/research/#key-areas</a></p>
<p><a href="https://worldsmarathons.com/article/differences-between-jogging-running-and-sprinting-and-their-benefits#:~:text=Even%20though%20jogging%20and%20running,meaning%20there%20is%20conserved%20energy">https://worldsmarathons.com/article/differences-between-jogging-running-and-sprinting-and-their-benefits#:~:text=Even%20though%20jogging%20and%20running,meaning%20there%20is%20conserved%20energy</a>.</p></div>
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		<title>Sponsor a Gambian Girl Foundation Social Media Report</title>
		<link>https://wbsdigital.co.uk/2022/03/31/sponsor-a-gambian-girl-foundation-social-media-report-2/</link>
		
		<dc:creator><![CDATA[Jana Richardson Breu]]></dc:creator>
		<pubDate>Thu, 31 Mar 2022 17:08:13 +0000</pubDate>
				<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[girls education charity]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social media listening]]></category>
		<category><![CDATA[Sponsor a Gambian]]></category>
		<category><![CDATA[The Gambia]]></category>
		<guid isPermaLink="false">https://wbsdigital.co.uk/?p=451</guid>

					<description><![CDATA[<p>The SaGG Foundation Sponsor a Gambian Girl Foundation is a non-profit organisation that aims to provide young girls in The Gambia with an equal access to education to help them to reach their full potential, and break the cultural beliefs where boys education and men rights are often prioritised.The ultimate goals of SaGG Foundation are: [&#8230;]</p>
<p>The post <a href="https://wbsdigital.co.uk/2022/03/31/sponsor-a-gambian-girl-foundation-social-media-report-2/">Sponsor a Gambian Girl Foundation Social Media Report</a> first appeared on <a href="https://wbsdigital.co.uk">wbsdigital</a>.</p>]]></description>
										<content:encoded><![CDATA[<p></p>



<h2><strong>The SaGG Foundation</strong></h2>



<p></p>



<p>Sponsor a Gambian Girl Foundation is a non-profit organisation that aims to provide young girls in The Gambia with an equal access to education to help them to reach their full potential, and break the cultural beliefs where boys education and men rights are often prioritised.The ultimate goals of SaGG Foundation are:</p>



<ul><li>Developing skills and nurturing confidence in girls</li><li>Preventing child marriage and early pregnancy</li><li>Building stable and resilient communities</li><li>Ensuring better health and improving life quality</li></ul>



<p>The SaGG foundation seeks to utilise its social media channels to increase awareness and engagement, in order to reach potential donors and volunteers. The SaGG Foundation identified their primary target audience as follows:</p>



<figure class="wp-block-table"><table><tbody><tr><td><strong>Gender/Age</strong></td><td><strong>Education</strong></td><td><strong>Job</strong></td><td><strong>Interests</strong></td><td><strong>Pain points</strong></td><td><strong>Motivation</strong></td></tr><tr><td>Women 21-40 yo</td><td>University educated</td><td>Mid-career Management</td><td>Gender equality Education Activism Women in leadership</td><td>Discrimination Abuse Exploitation Violence Gender biases</td><td>Women empowerment &nbsp; Women in male dominated sectors</td></tr></tbody></table><figcaption>Target audience overview</figcaption></figure>



<h2><strong>Social media listening</strong></h2>



<p>This audit provides insights into the brand’s social media channels performance in the first quarter of 2022 (1 January 2022 &#8211; 31 March 2022). The performance of SaGG’s YouTube channel is measured over the channel’s ‘lifetime’, as there was not enough data for Q1 2022.</p>



<p><strong>SaGG Social Media Audit Q1 2022</strong></p>



<figure class="wp-block-table"><table><tbody><tr><td><strong>&nbsp;</strong></td><td><strong>FACEBOOK </strong>Q1 2022</td><td><strong>INSTAGRAM </strong>Q1 2022</td><td><strong>TWITTER</strong> Q1 2022</td><td><strong>LINKEDIN</strong> Q1 2022</td><td><strong>YOUTUBE</strong> Since Jan 2020</td></tr><tr><td><strong>Followers</strong></td><td>3,060</td><td>1,659</td><td>177</td><td>539</td><td>8 / lifetime</td></tr><tr><td><strong>Posts</strong></td><td>32 posts</td><td>&nbsp;33 posts</td><td>23 tweets 9 re-tweets</td><td>23 posts</td><td>5 videos / 425 views / lifetime</td></tr><tr><td><strong>Impressions / Views</strong></td><td>Not available</td><td>422 views / video</td><td>829 views / video</td><td>Not available</td><td>425 views / lifetime</td></tr><tr><td><strong>Engagement</strong></td><td>79 likes 32 love 9 comments 24 shares</td><td>296 likes / post 15 comments</td><td>40 comments 365 re-tweets 851 likes</td><td>130 reactions 16 comments 3 shares</td><td>5 likes / lifetime</td></tr></tbody></table><figcaption>SaGG social media audit</figcaption></figure>



<p>Type of content across channels consists of photo, video, infographic across channels. The distribution of content is about 50% ‘static’ photo and 50% video across Facebook, Instagram and Twitter. The frequency of posting in the first quarter of 2022 was 2,5 posts per week for Facebook, Instagram and Twitter. On LinkedIn the frequency was only 1,8 post / per week.</p>



<p></p>



<h2><strong>Social listening and sentiment (Q1 2022)</strong></h2>



<p>Overall, the sentiment of engagement on SaGG Foundation’s social media channels is very positive, and it can be summarised in three main themes: supportive, encouraging and compassionate.</p>



<figure class="wp-block-image size-large"><img width="1024" height="574" src="https://wbsdigital.co.uk/wp-content/uploads/2022/03/Social-listening-SaGG-1024x574.png" alt="Gambia charity reports and charts" class="wp-image-1458" srcset="https://wbsdigital.co.uk/wp-content/uploads/2022/03/Social-listening-SaGG-980x549.png 980w, https://wbsdigital.co.uk/wp-content/uploads/2022/03/Social-listening-SaGG-480x269.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw" /><figcaption>Social media listening &#8211; Sentiment of engagement</figcaption></figure>



<p></p>



<p></p>



<h2><strong>Competition</strong></h2>



<p>A close competitor to the SaGG Foundation was identified as Project Gambia. It is a nonprofit organisation that is working alongside Gambian schools and communities. Its aim is to provide the education, support and funding needed for people to become independent, and find a sustainable solution to poverty.</p>



<p><strong>Project Gambia Social Media Audit in Q1 2022</strong></p>



<figure class="wp-block-table"><table><tbody><tr><td><strong>&nbsp;</strong></td><td><strong>FACEBOOK </strong>Q1 2022</td><td><strong>INSTAGRAM </strong>Q1 2022</td><td><strong>TWITTER </strong>Q1 2022</td></tr><tr><td><strong>Followers</strong></td><td>1,349 followers</td><td>952 followers</td><td>573 followers</td></tr><tr><td><strong>Posts</strong></td><td>10 posts</td><td>9 posts</td><td>12 tweets</td></tr><tr><td><strong>Impressions / Views</strong></td><td>Not available</td><td>Not available</td><td>Not available</td></tr><tr><td><strong>Engagement</strong></td><td>111 likes 25 love 4 comments 18 shares</td><td>174 likes</td><td>29 likes 2 comments 4 re-tweets</td></tr></tbody></table><figcaption>Competitor social media audit</figcaption></figure>



<p>The type of content shared on Project Gambia’s social media channels, consist mainly of static images across all channels. The frequency of posting is very low and does not drive much engagement from the audience. Although, the engagement sentiment&nbsp; across its social media is positive.</p>



<h2><strong>Nonprofit industry social media benchmarks</strong></h2>



<p>According to Rival IQ Social Media Benchmark Report 2022, non-profit organisations had above-median engagement rates across all social channels in 2021, especially on Facebook and Twitter. Nonprofits posted about twice the median frequency on Facebook and Twitter.</p>



<figure class="wp-block-image size-large is-resized is-style-default"><img loading="lazy" src="https://wbsdigital.co.uk/wp-content/uploads/2022/03/rival-iq-all-1024x345.png" alt="engagement rates" class="wp-image-1463" width="667" height="224" /><figcaption>RivalIQ Industry Benchmark Report 2022 &#8211; Nonprofit</figcaption></figure>



<h2>Facebook</h2>



<p>Photos enjoyed the highest engagement on Facebook in 2021, and were posted about twice as frequently as the next most engaging post type &#8211; links.</p>



<figure class="wp-block-image size-full is-resized is-style-default"><img loading="lazy" src="https://wbsdigital.co.uk/wp-content/uploads/2022/03/facebook-eng.png" alt="Facebook engagement rate by post type" class="wp-image-1473" width="384" height="258" /><figcaption>Facebook engagement rate by post type</figcaption></figure>



<h2>Instagram</h2>



<p>On Instagram, carousels and photos performed much better than videos. Nonprofits profits organisations made a great use of carousels to educate followers making the most out of multiple views. The best performing hashtags for nonprofits on Instagram were generally about social causes and holidays, such as #happynewyear,  #IndigenousPeoplesDay and #ClimateChange.</p>



<figure class="wp-block-image size-large is-resized is-style-default"><img loading="lazy" src="https://wbsdigital.co.uk/wp-content/uploads/2022/03/insta-eng-1024x367.png" alt="nstagram engagement rates by post type" class="wp-image-1476" width="793" height="284" /><figcaption>Instagram engagement rates by post type</figcaption></figure>



<h2>Twitter</h2>



<p>Photos were the top performing type of post for Nonprofits, but every tweet type scored above average engagement rates on this channel. Therefore, there is certainly room for a variety of posts. Holiday themed hashtags were among the best performing on Twitter for nonprofits.</p>



<figure class="wp-block-image size-large is-resized is-style-default"><img loading="lazy" src="https://wbsdigital.co.uk/wp-content/uploads/2022/03/twitter-eng-1024x357.png" alt="Twitter engagement rate by post type" class="wp-image-1479" width="810" height="282" /><figcaption>Twitter engagement rate by post type</figcaption></figure>



<h2><strong>Social media goals and content recommendations</strong></h2>



<p>According to Hootsuite, a strong social media presence is a sign that an organisation is making an impact. This is especially important when it comes to a nonprofit organisation that relies on donations and sponsorships. The SaGG foundation enjoys a decent following across all social media platforms, however,&nbsp; given the amount of followers, the engagement with content is relatively low across all channels.</p>



<p><strong>Recommendation 1 &#8211; Scale up the number of posts each week</strong></p>



<p>The nonprofit industry benchmark that on average, nonprofit organisations post on:</p>



<ul><li>Facebook: 7,57 posts /per week</li><li>Instagram: 4,45 posts/per week</li><li>Twitter: 9,86 posts/per week</li></ul>



<p>In comparison, SaGG posts about 2,5 posts per week across all three channels.</p>



<p><strong>Recommendation 2 &#8211; Mix up the content across platforms</strong></p>



<p>At the moment, the content is repetitive and the same posts are shared across all platforms. Looking at the industry benchmark report, the suggestion is to pick type of content that performs the best on each social media channel.</p>



<ul><li>Facebook: Photo and Links</li><li>Instagram: Carousel and Photo</li><li>Twitter: Photo and Video</li></ul>



<p>According to SaGG’s brand presentation by Annetta Paps-King, the brand personality can be associated with the following attributes and emotions: Sensitive, nurturing, hope, initiative, kindness, positive outlook, love. This should be taken into account when planning and creating branded content.</p>



<p><strong>Recommendation 3 &#8211; Use tools for content planning and create content calendar</strong></p>



<p>To achieve more consistency across all of SaGG&#8217;s social media, a content calendar should be planned and created in advance in order to achieve an effective content mix which ultimately drives more engagement. Tools such as Hootsuite, Later, or Monday are great for content planning and creating social feed previews.</p>



<figure class="wp-block-image size-large is-style-default"><img loading="lazy" width="1024" height="678" src="https://wbsdigital.co.uk/wp-content/uploads/2022/03/IMG-20210316-WA0037-1024x678.jpg" alt="girls education in africa" class="wp-image-1486" srcset="https://wbsdigital.co.uk/wp-content/uploads/2022/03/IMG-20210316-WA0037-1024x678.jpg 1024w, https://wbsdigital.co.uk/wp-content/uploads/2022/03/IMG-20210316-WA0037-980x649.jpg 980w, https://wbsdigital.co.uk/wp-content/uploads/2022/03/IMG-20210316-WA0037-480x318.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw" /><figcaption>Gambian girls education</figcaption></figure>



<h2>REFERENCES</h2>



<p><strong>Hootsuite</strong><a href="https://blog.hootsuite.com/social-media-engagement/">https://blog.hootsuite.com/social-media-engagement/</a></p>



<p>Hootsuite<a href="https://blog.hootsuite.com/how-to-create-a-social-media-content-calendar/">https://blog.hootsuite.com/how-to-create-a-social-media-content-calendar/</a></p>



<p><strong>Project Gambi</strong>ahttps://www.projectgambia.org.uk/</p>



<p><a href="https://www.rivaliq.com/blog/social-media-industry-benchmark-report/#title-nonprofits"><strong>RivalI</strong>Qhttps://www.rivaliq.com/blog/social-media-industry-benchmark-report/#title-nonprofits</a></p>



<p><strong>SaGG Foundation</strong>https://www.saggfoundation.org/</p><p>The post <a href="https://wbsdigital.co.uk/2022/03/31/sponsor-a-gambian-girl-foundation-social-media-report-2/">Sponsor a Gambian Girl Foundation Social Media Report</a> first appeared on <a href="https://wbsdigital.co.uk">wbsdigital</a>.</p>]]></content:encoded>
					
		
		
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