7 free online courses to become a Digital Marketer!
Another week, another important topic!
Did you know that because of the Covid-19 pandemic, 65% of businesses have increased their digital marketing efforts?
This is why, in recent years, it has become increasingly important to focus on a business’s online presence and online courses are here to help you!
To become a Digital Marketer Professional you must have a strong understanding of varied topics, which is why online certifications can help you achieve a complete education.
Compared to traditional degrees, virtual programmes are frequently shorter and more targeted, allowing for the development of focused skills over the course of a few weeks or months.
But what is Digital Marketing?
David Chaffey, marketing pioneer, in his book simply define it as “Achieving marketing objectives through applying digital media, data and technology”.
In short terms Digital Marketing is about managing different forms of online firm presence includes things like company websites, applications for mobile devices, and social media company pages that are integrated with the various online communication tactics.
Online Digital Marketing courses with Certificates
Here we are with some of my favorites free online certifications.. check it out! If you want to know how to access free resources or how these platforms work, I recommend to keep reading. If you have problems accessing or have any questions, please feel free to leave a comment or do not hesitate to write to me. There has never been a better time to brush up on your skills!
Become a Digital Marketing Specialist
by LinkedIn Learning
As a digital marketing specialist, you will use your analytical and tactical skills to help businesses grow and develop new opportunities. This path walks you through the best practices and principles of digital marketing, from marketing plans and content strategy to SEO and ads. This 11-module course will teach you digital marketing skills from experts, explore marketing channels such as social media and email, practice with Google Analytics and Google Ads, and design with the Adobe suite.
Start now with Become a Digital Marketing Specialist
Find here Mailchimp's Email Marketing
If you ever study marketing, you will know the useful platform of Mailchimp. The Mailchimp Academy aim was to assist in learning new ways to use Mailchimp’s all-in-one Marketing Platform. The certification consists of a series of courses and short tests that assess your understanding of the course material. If you pass all of the assessments, you will be awarded a certification badge, which serves as a symbol of your expertise.
In the Email Marketing certification you’ll learn how to create email marketing strategies and launch email campaigns. However, you need to have passed the Foundations course before.
Digital Marketing Analytics
This certification offered by EDX is different from the rest since you have to decide the date to enroll and it will consist in 3-5 hours for 4 weeks. In this case you will discover how to use cutting-edge approaches and tools to digital marketing data analysis. Moreover, you will dive into SEO and Paid search techniques, web analytics, online testing, machine learning, and AI and Big Data applications to boost and maximize your resources.
Discover Digital Marketing Analytics
Don't miss Fundamentals of Digital Marketing
Fundamentals of Digital Marketing
by Google Digital Garage
In this 26 modules course, accredited by Interactive Advertising Bureau Europe and The Open University, you will cover: Analytics and data Insights, Business strategy, Content Marketing, Display advertising, E-commerce, Email marketing, Local Marketing, Mobile, SEM and SEO, Social Media and Web optimization.
In my opinion this is the most complete one, it will last around 40 hours, but it is the best way to spend your time!
Hubspot Marketing Software
This certification is an introduction to the HubSpot Marketing Hub: you will get tips to improve the usage of their tools and explore case studies. It’s a large platform with many tools, and to get the most out of them, you need a solid foundation of knowledge and an understanding of how they all interact. In this course, you will become familiar with buyer personas, the contacts database and segmentation; plan a campaign and blog; create landing pages with call to actions; and comprehend email and social media in Hubspot.
Have a look to the video preview!
Subscribe to Hubspot Marketing Software
Digital Skills: Digital Marketing
by Future Learn
This course created by Accenture is the perfect combination of practice and theory for Digital Marketing. The course will assist you in delving into each marketing strategy, such as banner advertising, pay per click advertising, content marketing, search engine optimization, social media marketing, and email marketing. It is split into weeks, activities and steps to help you keep track of your learning and to gain the essential digital skills.
Discover the Digital Skills by Future Learn
Analytics Academy teaches you about Google’s measurement tools so that you can grow your business by collecting and analyzing intelligent data. Google Analytics is a platform that collects data from your websites and apps in order to generate reports that provide business insights. Have this training is essential for a digital marketer since with these tools you will be able to track online traffic, understand your target group and user behavior, improve SEO and content marketing, track goals and performance. There are different level of expertise, you can start with the beginners course and if you are particularly interested you can continue with the advanced one.
Navigate between Google Analytics
These are the ones that are free for everyone, but if you are a student, I still have a few free courses available for you to take advantage of!
If you are a student you can request a free coupon to take the Hootsuite Platform and Social Marketing Certifications at no charge.
The first certification is about developing the skills to fully utilize core Hootsuite products, increasing the impact of your social media efforts, driving results, and proving ROI. The second one you’ll learn the fundamentals of social marketing in order to increase your followers, engagement, and business results.
This platform is offering virtual work experiences free for students. It’s the perfect occasion to showcase your knowledge and get noticed by recruiters from top companies. Learn relevant tools and skills required to complete tasks that replicate an employee’s work day in only 5-6 hours.
Why get a certificate?
increase of selection and income opportunities with online certifications
Obtaining a certificate demonstrates to employers that you have a thorough understanding of the fundamental concepts of digital marketing. You can also include the qualification in your resume and easily add it to your LinkedIn profile.
A certificate demonstrates that you have strong digital skills and are eager to learn: two important qualities in the workplace. Having these qualities can increase your chances of getting the job you want.
Improving your digital knowledge can help you get a job advance in your current position, or launch a new career.
Don’t waste this opportunity to boost your knowledge: subscribe today, leave a comment and join our newsletter to be ready for new contents!