You have the power to make this extremely easy or extremely difficult on yourself, depending on whether your goal is to lessen stress and anxiety or to regain control of your life.
Living a confident, genuine, and empowered life means being in alignment with your personal power. However, few women in today’s world are even aware of their power, much less know how to use it.

” I am no bird and no net ensnares me

i am a free human being with an independent will.”

Charlotte Bronte

Your Journey to Reach your Personal Power

Years that are difficult, rewarding, and overwhelming can teach us a lot of valuable lessons.
I am all too aware of how the internal “mean girl” voice can ruin our lives and render us mentally powerless but each woman is capable of setting herself free.

learn the power of practicing kindness and compassion to your body. However, the most recent and challenging phases of your life are meant to be lived fully and empower you as a women.

a female business owner. a female in a committed partnership. a best friend, sister, and daughter. But there is also a woman who is attempting to love both herself and her life.

But what does personal power entail?
in my view, perfect definition that grabbed my attention by a psychologist called Robert W. Firestone, Ph.D*

“Personal power is based on strength, confidence, and competence that individuals gradually acquire in the course of their development. It is self-assertion, and a natural, healthy striving for love, satisfaction and meaning in one’s interpersonal world. This type of power represents a movement toward self-realization and transcendent goals in life; its primary aim is mastery of self, not others. Personal power is more an attitude or state of mind than an attempt to manoeuvre or control others. It is based on competence, vision, positive personal qualities, and service…”

YOU CAN CREATE A LIFE YOU LOVE, AS WELL AS A BUSINESS, JOB, RELATIONSHIP, AND HOME FULL OF PURPOSE, FULFILMENT, AND JOY, BY USING YOUR PERSONAL POWER.
Your barometer into “This is my life and I rule it.”

Your sense of self-worth was formed as you grew up, and sadly, the majority of women experience low self-esteem all too frequently. Low self-esteem for women is so harmful because it makes you lose touch with your own power.

You lose sight of how amazing and sparkling you really are when you’re cut off from your personal power. Your special abilities, skills, and beauty are obscured by fear, a lack of self-awareness, a lack of purpose, or all three.

Your thoughts become consumed by your inner mean girl, and before you know it, you are ceding control.

Women today not only don’t know what their power is or how to use it, but they also frequently get in their own way of learning how to take the first step in that direction.

To live in your power means that you do not apologise for who you are or what you want – you are unapologetically you.

To live in your power is to live an authentic life full of purpose, meaning and love – it is to be the best human you can!

A women take away her personal power in certain ways:

• A desire to be well-liked by everyone.
• Feeling the need to do “XYZ” in order to satisfy someone else’s needs or fulfil their expectations.
• Failing to appreciate yourself – You are doomed to failure the moment you start comparing yourself to other women in any way, shape, or form. The first step to regaining control over your body is to acknowledge your inherent worth, natural beauty, and special talents while letting go of the media’s unrealistic definition of beauty.
• being reactive not proactive, the most effective route to achieving our goals is a strategic one. Our ambition and success are fueled when we establish a plan to achieve the end result while keeping the end in mind. A reactive mode lacks the conviction and promise that a proactive mode possesses. When we rely on luck or chance, we surrender control. We are easily distracted and feel like we have no control over our professional future.

The first step toward living in your own power is to start empowering beliefs about your body, mind. Too many women believe that in order to be happy, they must change completely, but this is untrue. You can alter how you view your life by living in your power—your assured, genuine, and strong self. You’ll begin to believe that you are valuable, capable and enough.

Abilities required to maintain your own personal power

It is frequently necessary to acquire new skills in order to embrace and uphold a position of personal power. These consist of:

• Defining limits and setting boundaries. Increase
• Understanding how to state needs and wants.
• Being in touch with your emotions.
• Ability to maintain present-focused attention.
• The capacity to set goals.
• Taking charge.
• Strengthening your intuition.
• Forming the mentality of positivity.

It takes time and effort to cultivate and express your personal power. There is no easy way to accomplish it. However, if you are willing to go through the process, I promise that you will experience prosperity in many areas of your life as a result of doing so.

Here are some suggestions for you to begin the process of embracing your personal power.

1. Make a list of the ways which you cause giving away your personal power. Start with specific incidents or situations related to the question and ask yourself how you might have handled the situation differently.

2. Pay attention to your inner voice. LIstening to your inner voice whether it is loud and clear or more of a whisper can be a great source to guide you when you need it the most. You can think of your inner voice as your highest self.

3. Be kind to yourself. Be patient with yourself and kind to yourself. You’ll find that you’re happier, more productive, and more in control if you work on quieting those negative thoughts in your head.

4. Set yourself goals. You can begin modestly, but make some aspirational goals for yourself. This will give you direction and instruct you on how to cultivate and express your personal power so that you can accomplish your goals. Additionally, every time you accomplish a new goal, it will greatly boost your sense of accomplishment.

5. Trust yourself. it’s another tricky one, but trusting your own abilities will give you a huge boost of confidence that you didn’t know it exists! You are capable, embrace this and you will discover your inner strength!

Women who are self-assured own the fact that we are, in fact, women first. From there, we make decisions, trust, influence and lead others, By exercising our power in that way, we encourage other women to do the same, and always remember to uplift one another. Celebrate your own accomplishments and those of other women. Everyone benefits when women help each others, and remember to quit trying to please everyone. You are better off just doing what works best for you in your own life despite the doubts of what others may think.

If you want to get married, you can do so, and you can also get divorced. Make decisions based on your own values, not those of other people. Have no children if you don’t want to, or have 20 it is entirely up to you, never feel obligation to justify it.
Become a stay-at-home mom, or take care of your parents. Focus or your career or leave in the middle of it or after receiving the amazing promotion.

You have a choice to give your authority away whenever and to whomever you want. Your choices are yours only, based on our comfort, preferences and values. They define you and your life not anyone else’s so, be innovative, make mistakes and fail then learn from it, but remember to always keep moving forward.

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Power of a girl means the idea that women and girls should be. confident, make decisions, and achieve things independently from men.

Women and Girl power starts from admitting the fact that we are truly women first. We begin from there; we make the decision, trust others, influence others and lead from there. Upon doing that, we inspire other women to embrace, encourage and celebrate women’s empowerment, independence, confidence, and strength. This is how you will develop and own your power and take fully control of your life.

Let’s begin with the Aspirational role model who empowered women all these years

This is just a small example. More example Click Here!

‘We teach girls to shrink themselves, to make themselves smaller, we say to girls, “You can have ambition, but not too much. You should aim to be successful, but not too successful, otherwise, you would threaten the man.” …But what if we question the premise itself? Why should a woman’s success be a threat to a man?

‘I want to be respected in all my femaleness because I deserve to be.”

– Chimamanda Ngozi Adichie, TED Talk x Euston; We should all be feminists, 2013

 This speech has all my attention, and I can't ever feel more agreed.

When I heard the author Chimamanda Ngozi Adichie speaking on TEDxEuston, I was touched. I was impressed because I am a woman, I am a girl, and I am an individual who is told to do well with housework, keeping silent, making yourself small, and being smart but need to act naive about all these sorts of things that lead to one goal which to find a good husband. Her message implies that women nowadays have every right to own their life and develop power. Women can be successful and ambitious like every man does, and women can have different roles and abilities that make them more powerful and influential. She reminded us that women with confidence and courage would inspire other women and strengthen their dreams. Not to mention her definition of feminism is so respectful for both genders.

Quotes on Women Power and Empowering other women

Another speech that shows how women can empower one another is Megan Markle’s speech in front of hundreds of girls in South Africa. Her emotional and aspirational speech reflected with me (specifically, with the young girls who were listening in person.) I can tell that from that moment, she inspired them to think higher, to be better, to never give up, to hope more and to accomplish more. The message that Megan has passed to the girls will give them value in life today and in the future. I still remember the day that one word from my very close friend let my inner out and changed my life forever. 

So, let’s honor women’s empowerment! Let’s acknowledge the bravery and assurance that women exhibit when they accept their own power.

Regardless of being criticized or judged and even with societal pressure or gender inequality, women confidently embrace their power by making professional and personal decisions and refusing to allow society to guilt them into apologies for making those decisions.

Why is empowering girls and women so important?

The wellbeing, social and economic prosperity of families, communities, and nations depend on the empowerment of women.
Women can reach their full potential when they are living safe, secure, fulfilled, and productive lives resulting in the advancement of the workforce contributed by women's skills and a happy family environment that benefits children to be healthier. Empowering women also benefits society and helps fuel the economy and humanity on a large scale. 
An essential part of this empowerment is education. Educated girls are less likely to get married at a young age due to eight-year education and contribute to a meaningful life patch pursue goals and careers which help develop the country's economic advantages.

Endorse the Women’s empowerment principles 

Establish the correlation between the UN Global Compact and UN Women. The Women’s empowerment guidelines are utilized to empower women and enable women to have greater equality in the work industry, marketplace, and community. Therefore, The seven principles are adapted from the Calvert Women’s Principles®. In additional, This practice is gathered from real-world business practices and suggestions to ensure gender equality of women in businesses, and other stakeholders will benefit from it. 

The seven principles are: 

• Principle 1: Establish high-level corporate leadership for gender equality
• Principle 2: Treat all women and men fairly at work – respect and support human rights and nondiscrimination
• Principle 3: Ensure the health, safety, and well-being of all women and men workers
• Principle 4: Promote education, training, and professional development for women
• Principle 5: Implement enterprise development, supply chain, and marketing practices that empower women
• Principle 6: Promote equality through community initiatives and advocacy
• Principle 7: Measure and publicly report on progress to achieve gender equality

The gap between sex-disaggregated should be close for the better. UN reported that The increase in women’s labor force participation rate due to the increase in women’s access to education has show delays in marriage and childbearing and makes women less vulnerable to violence. 

With these principles, society and the workplace are safer and healthier for both men and women and display equality in human rights which will contribute to equal access to power, resources, and opportunity as well as women and men will be treat with dignity, fairness, and respect. 

Here Is 15 tips to make you feel more powerful in an instant

Women own their power by doing whatever they want to, and by doing that they are showing their confidence and be able to  

Standing and Supporting girls and women and empowering them can be done in various ways. With a little hand from everyone, better and more hope for every girl is possible, especially those girls in an undeveloped country. 

1. Help Girls stand up for themselves: In an unhealthy family, girls experience domestic violence and sexual assault. To teach them and train them to strive for a healthy family relationship that penetrates every area of life. 
2. Contribute to girls’ education. Girls who have access to proper education typically live longer, make more money, and provide their offspring with better health care and educational opportunities. However, some girls got denied their right to study. By providing a girl with sponsorship, you can empower her to pursue an education and reclaim the rights she is deserved. This is a crucial technique to empower girls. So, they can develop into leaders of their generation and the ones after that. Here is where to sponsor girls. Help Educate girl.
3. One of the ways that you can help empower girls around the world is to advocate for the Keeping Girls in School Act. You only utilize your voice, your signature, and your network of influential would make changes. The house of Representatives received the Keeping girls in School Act in an effort to promote empowerment, economic, security, and educational opportunities for teenage girls around the world. This law allows the U.S. government to continue encouraging and promoting Girls’ education over the world and to develop progressive tools and strategies to hasten the impact
4. Empower girls through Sanitation and hygiene kits: According to a UNESCO report estimates, one in ten girls in Sub-Saharan Africa skip school while they are menstruating. Three out of ten girls miss school for the same reason in Afghanistan and Nepal. You can also help fill this gap by supplying menstrual hygiene kit. 
5. Empower girls through their dreams. It can be overwhelmingly difficult to think of getting out of a poverty situation. However, hope, dreams, and faith will open our eyes to the possibility of it. Many girls have an ambitious goal, including becoming doctors, teachers, or policewomen so they can improve their families and their life quality.

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“We imagine a Gambia where every girl is given equal access to education to reach their full potential.”

Sponsor a Gambian Girl Foundation, 2022

SAGG SOCIAL MEDIA AUDIT

Sponsor a Gambian Girl Foundation is an NGO seeking to empower girls in The Gambia, mainly through education (SaGG, 2022). As a charity organization, it is helpful to use social media in order to raise awareness and speak of the benefits of sponsoring young girls, the achievements of the Foundation and aims for the future.

1. SaGG Social Media Analysis

We will start by assessing what the SaGG Foundation currently does in relation to social media.

SaGG is available on all the relevant social media channels: Facebook, Twitter, LinkedIn, YouTube and Instagram. This allows them to reach a larger audience, form personal connections, educate their audience and acquire more sponsors.

• The Instagram channel has 1660 followers, 468 posts, an average of 12 likes, 25 views and 2 comments.
• The Facebook page comes in first with the highest number of followers. They have 3000 followers, an average of 10 likes, 70 views and 1 comment.
• Their Twitter channel has 176 followers, an average of 8 likes, 1 comment and 2 retweets.
• Their LinkedIn has 806 followers, an average of 3 likes, 2 re-shares and 1 comment.
• Their YouTube channel has 8 subscribers, 5 videos and an average of 80 views.

 

SaGG’s Social Media pages

In terms of engagement KPI it is clear to see that Instagram has the highest audience engagement. However, there are various recommendations that will be provided throughout this blog which can boost followers, engagement rate and reach for the SaGG foundation on their social media channels.

In the below infographic we will further analyze the social media channels and performance:

Through primary research we found that SaGG uses similar content on all social media platforms which could be repetitive to their audience. Using different types of content that’s most effective to a respective platform will increase their engagement rate. Furthermore, their social media channels don’t quite have an aesthetic/theme that portrays their brand image. For example, their Twitter has the same cover image and display picture while LinkedIn doesn’t have a cover image at all. They must create an overall appearance with colors, images and layouts that match a certain theme that is more visually appealing. We also analyzed that SaGG’s tone of voice on all their channels is consistently motivating and uplifting; it encourages people to donate and educates the audience about issues in Gambia.

2. Consumers’ Social Media & Content Habits

The SaGG Foundation, like any other company, must have a target audience to aim their content at on social media. Companies used social media to share content-based information to enhance their connection with target audiences, which was vital to increase awareness and reach a narrower segment with programmed messages (Shawky, et al., 2019).

SaGG should target males and females alike, of the ages 25-70 year olds as they would most likely have a job and be able to afford to sponsor a child. The below data displays the social media demographics for SaGG Foundation.

Facebook and Instagram Demographics

SaGG’s target audience should be people who are empathetic in nature and are passionate about philanthropy. SaGG welcomes sponsors from all over the world, and therefore the target audience are global citizens. While creating content on social media, it helps if the company has a persona in mind that they are targeting. When a brand humanizes itself and understands their consumers’ feelings, they are likely to create strong bonds and loyalty (Thomson, 2006).  An example of SaGG’s target audience is illustrated below in 2 consumer personas created.

Consumer Personas

3. Assesment of Competitor’s Social Media Presence

Through primary research, two main competitors were selected for the SaGG Foundation:

• PLAN International: This global children’s charity works with children in some of the world’s poorest areas, ensuring they can access health, education and equal opportunities. They focus on girls by helping with issues like lack of education, child marriage, harassment and sexual exploitation (PLAN International, 2022).
• Action Aid: This NGO works with girls living in poverty, dedicated to ending violence and creating a better future for females. (Active Aid, 2022).

Analysis of Competitor’s Social Media Channels

PLAN International & Action Aid’s social media channels

Both competitors have a larger following on all social media platforms which is normal as they are much larger NGO’s. However, they’re great for SaGG to benchmark with. Their content on each channel is unique which allows them to gain higher engagement. In terms of comparison, SaGG Foundation’sengagement is lower than their peers, the competitors use Instagram Reels, Stories, LinkedIn articles, Twitter hashtags and Facebook groups to form a community on social media. They target their audience’s emotions through their elaborate captions while also educating them using statistics and informative videos. PLAN International also uses polls, Q&A’s and user generated content on their social media stories while Action Aid uses appealing CTA’s, posters and infographics. Both NGO’s also use philanthropic topics that are currently trending to reach a wider audience, for example the #DonateToUkraine hashtag. An example of such content can be shown below.

PLAN International’s Reel on Instagram about Women Education

Action Aid’s Content Regarding Ukrainian Crisis

4. Industry Social Media Trends

Through our competitor analysis, we found certain trends in the industry which are being used on social media that SaGG would benefit from to gain a larger audience and higher engagement.

5. Social Media Recommendations

Based on extensive research on industry competitors and trends, recommendations can be provided to SaGG on how to increase their social media potential.

1.  Stay up to date with trending topics: the social calendar is full of meaningful philanthropic events which can be posted about using hashtags to reach a wider audience. For example: Breast cancer awareness month, International Day of the Girl Child, Women Empowerment, etc.
2. Be more active: social media algorithms allow audiences to see posts from pages that are consistently posting powerful and creative content. Companies should post 3-7 times / week on Instagram, 1-2 times / day on Facebook, 1-5 times / day on Twitter and 1-5 a day on LinkedIn- companies need to experiment with their content and the key is to be consistent (McLachlan, 2022).
3. LinkedIn: This channel is mainly used by professionals, and therefore posting educational articles or reports would boost the content’s performance and educate potential donors to sponsor a Gambian girl child.
4. Interact with audience: it’s important to form a deeper connection with your audience through community management, stories, polls, Q&A’s, reshares and interactive posts. This results in consumers being more interested and earning more about SaGG and how to donate.
5. Humanize your Brand: create an aesthetic that personally appeals to the brand image, and post more content about the founders, what they are passionate about, behind the scenes and the mission of SaGG. Use the art of storytelling through captions, infographics and posts. This increases engagement and allows consumers to be more loyal to your foundation.

Example of SaGG Story on Social Media for International Day of the Girl Child with Call to Action

References

https://plan-international.org

https://www.actionaid.org.uk

https://www.saggfoundation.org/

McLachlan, S., 2022. How Often to Post to Social Media in 2022. [online] Available at: <https://blog.hootsuite.com/how-often-to-post-on-social-media/> [Accessed 31 March 2022].

Shawky, S., Kubacki, K., Dietrich, T. and Weaven, S., 2022. Using social media to create engagement: a social. [online] Available at: <https://www.proquest.com/docview/2237461120?accountid=14987&pq-origsite=primo>

Thomson, M., 2022. Human Brands: Investigating Antecedents to Consumers’ Strong Attachments to…:. [online] Available at: <https://web.p.ebscohost.com/ehost/pdfviewer/pdfviewer?vid=0&sid=e614603f-85a8-4282-9add-9248e0fbd3f5%40redis>

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